Feature
POWERFUL SUPPORT HITS THE SPOT
Sager Electronics differentiates itself with an aggressive inventory strategy and a focused field application engineering program
The power supply business can be challenging for traditional electronics distribution. Long design time, complex solutions, extended lead times, a lack of standard products and expensive investments in expertise all add up to a formidable environment for securing a fair return on investment (ROI). For North American distributor, Sager Electronics, it adds up to opportunity.
Sager’s power strategy startswith a
commitment to providing leading edge technology and a broad portfolio of power solutions. The company continuously reviews emerging technologies in order to provide a full product offering. An aggressive inventory strategy ensures Sager can support almost all of the diverse power conversion requirements of its customers.
Vice president of sales, Bruce Kellar, believes it is vital to invest in technical resources
efficiency, greater power density, 'no fan' designs, lower noise, longer life and remote control andmonitoring features.
Calling on their product knowledge and
Sager’s product offering, the Sager FAE is able to address these trends and tomeet customers' technical needs. Serving as an advisor to customers specifying IP&E components, the Sager FAE can recommend several design options, suggest alternatives, introduce synergistic products and offer proven solutions. They alsowork closelywith Sager’s sales teamto provide an array of supply chain services designed tomeet a customer’s product and service requirements.
Targeted support At the heart of Sager’s power strategy is its field application engineering (FAE) program.Offering the full breadth of resources, tools and supply chain services that customers require, Sager’s FAE programfocuses on the designin and specification of interconnect, passives and electromechanical (IP&E) components, specificallywithin the areas of power and thermal management. The Sager FAE teamis comprised of electrical engineerswith power supply design, sales and support background. Sager’s director of application engineering, Rich Arieta, explained:
“The Sager FAE programis unique in themarketplace.With a focus on power and synergistic technologies such as filtering and thermal management, no other distributor offers this level of expertise.”
Field application engineerswork in concertwith the company’s
sales representatives to guide customers in the selection of power conversion solutions. Sager’s customers, especially those in the medical, industrial and instrumentationmarkets, are demanding higher technology solutions. The requirements can include greater
10 |May/June 2013
Expanded FAE program In February of 2013, Sager Electronics announced the expansion of its FAE program with the addition of an electrical engineer in theMid Atlantic and Southeastmarkets. This commitment to growthe FAE teamand provide resources in newregions is expected to enhance Sager’s ability to service its customers and growits power supply program. Sager Electronics vice president of sales,
Vice president of corporatemarketing, F
product portfolio and the technical knowledge tomake use of it
aris Aruri, says Sager provides a broad
Bruce Kellar, said: “We continue to invest in technical resources that differentiate us as a leader in the designin and specification of critical IP&E components. The addition of another FAE strengthens our ability to deliver gamechanging solutions to our customers.”
Vice president of corporatemarketing for Sager, Faris Aruri,
concluded: “In order to succeed with power, a distributormust have an overall strategy – simply selling lines won’t work. Sager has devised a comprehensive strategy that allows customers to find solutions through one distributor with the technical capability to apply that offering to create results. Unlike others who focus on customers’ IP&E requirements, Sager provides its customers with both a broad product portfolio and the technical knowledge to make use of it.”
www.sager.com www.electronics-sourcing.com
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