October 3 2013 Hyatt Regency • Downtown Boston Register now at
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FIND THE PERFECT BLEND
Most distributors would agree that 2012 was a tough year, both for themand their customers, with quite a few fluctuations in everybody’s inventories and order sheets. Thankfully, byand large, it was a year the industry weathered with a bit of extra work, but there can be no doubt that belts tightened a bit, budgets were evaluated carefully and ‘efficiency’ and ‘value’ became the bywords of expenditure.
Of course, such an environment presented an opportunity for
companies that can buyin components at competitive rates and safeguard themselves against risk. Such an economic climate particularly rewarded distributors that can offer these services effectively.
Blend benefits As such, America II believes that in 2012, blended distribution was one of the best ways the channel could react to themarket. As part of its effort to deliver better value and flexibility to
customers, while protecting the solidity of its core operation, America II has been incorporating an increasing number of direct relationships withmanufacturers. It currently hasmore than 400 such relationships, with plans to expand these numbers still further. This does notmean, however, that the company has gotten away fromits core
strength, which is sourcing components froman approved list of more than 4,000 suppliers and stocking 165,000 unique part numbers.
In the
America II’s inventory is valued at $1 billion
50 |May/June 2013
current economic environment, such a hybrid model aims to offer
customers the best of both worlds: the predictability of direct relationships combined with the flexibility of an independent distributor, plus associated cost savings and the ability to find hard tosource or obsolete components.
America II’smarketing director, AntonWurr, explains why the blended distributionmodel will reap rewards in 2013
America II stocksmore than four billion components from1,900 different manufacturers
Inventory solutions At times, 2012 saw significant overstocking and inventory levels. While some wavering in the industry is natural, the ability to deal intelligently with erratic supply is crucial for businesses in 2013. As the economymoves up and down, customers and
manufacturers will sometimes find themselves with orders cancelled at short notice and large amounts of stock on their hands. Rather than write this stock off,manufacturers should cast around for an experienced partner with whomto embark on an inventory solutions program. The partner can then hold on to this stock and attempt to sell it, recoveringmaximumvalue.
America II does just this, providing what it sees as a value
service to those who are looking to recover revenue on excess inventory. The goal is to help customers increase their profitability by allowing America II to remarket and sell their inventory. They can recover what would have been lost revenue. In addition, they can eliminate carrying costs and redirectmoney to invest in other areas of growth.
Ultimately, America II aims to provide a highquality service,
directing its efforts to deal with supply and inventory needs while providing a flexible, easytodeal with, transparent service. Its goal: tominimize risk asmuch as possible and provide expertise to customers.
www.americaii.com www.electronics-sourcing.com
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