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SUNDAY, OCTOBER 17, 2010


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The Washington Post is # 1 in readership percentage among newspapers in the ten largest U.S. markets.


Source: Scarborough USA 2009, Release 2. » »


The Washington Post is the # 1 media source used regularly by Washington “inside the Beltway” opinion leaders.


Source: Erdos and Morgan Opinion Leaders Study, 2008-2009. “Regularly” is defined as at least three out of four issues published or programs viewed.


The Washington Post is # 1 in share of readers in $100,000+ income households, compared to the 20 largest U.S. metropolitan daily newspapers.


Source: Scarborough 2009, Release 1. Excludes the three national dailies: New York Times, The Wall Street Journal and USA Today.


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The Washington Post is the #1 Web site used by Washington leaders.


Past 30 days and past 7 days. Source: The 2009 Washington Leadership Study, conducted by The Nielsen Company.


The Washington Post is the # 1 media source used regularly by Congressional opinion leaders.


Source: Erdos and Morgan Opinion Leaders Study, 2008-2009. “Regularly” is defined as at least three out of four issues published or programs viewed.


GHI


For more information visit washingtonpostads.com/leadership or call 202-334-7634.


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