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quality, and from Chinese products into Chinese brands.


1. The Transformation from Made in China into Created in China


To promote innovation in the diecasting industry and make it develop, it is vital for China to develop its own tech- nology while introducing foreign advanced technology. For example, China may improve the performance of its domestic diecasting machines, improve the quality of its dies and the level of its diecasting technology, and improve the quality and performance of diecasting-related auxiliary equipment products and materials. Te “model plants” will play an important role in guid-


ing the transformation from Made in China into Created in China. In the aspects of policies and R&D funds, the government should encourage and support the creation of “model plants” and “model projects” by domestic diecasting businesses, so that they may increase the added-value of their products and help make the process of transforming from Made in China into Created in China faster and steadier.


2. The Transformation From the Chinese Breakneck Speed into the Chinese Quality


Insisting to make quality as the lifeline in the effort to


transform China into a manufacturing powerhouse, the industry must stress the responsibilities of all parts of the business concerned with quality and intensify the effort to make quality and technological breakthroughs and cultivate domestic brands. It is also vital to build uniform standard and quality supervision systems and create a quality-conscious culture and a market environment characterized by credibility and honesty. In a mature market environment, quality assurance depends not only on compliance with standards but also on the company’s willingness to follow all rules. In other words, it is important to change the quality requirements of stan- dards and the consumer’s reasonable expectations for quality into the company’s willingness to improve quality. How can this goal be achieved? Te only way is to build up a brand system.


3. The Transformation from Chinese Products into Chinese Brands


Tis transformation comes naturally after the previous


two. For years many domestic OEM businesses have run into trouble and even come close to bankruptcy. Why has this happened? Tere are many reasons, but the most important reason is that these businesses were able to produce prod- ucts but they lacked a brand consciousness and could not do marketing well. It is therefore natural to come to the conclusion that it is


important for China’s foundry and diecasting industries to improve design, increase the added-value of their products, enhance their brand awareness, increase the competitiveness of their products, and build up their Chinese brands. Te document “Made in China 2025” will turn out to


be a new driving force behind the development of China’s diecasting industry and it will offer a host of opportunities. 


58 | FOUNDRY-PLANET.COM | MODERN CASTING | CHINA FOUNDRY ASSOCIATION December 2015


中国产品向中国品牌转变三大转变!


1、由中国制造向中国创造转变 压铸工业要不断地创新发展,应在引进国外 先进技术的同时,发展自己的科学技术,如提高 国产压铸机的性能;提高压铸模具的品质;提高 压铸工艺水平;提高与压铸有关联的辅助设备产 品与材料的质量、性能水平。


在由中国制造向中国创造的过程中,“样板 工厂”起着重要的指引作用。政府应在政策和研 发资金方面,鼓励和支持企业创建“样板工厂” 和“样板工程”,由点及面,尽可能地提高产品 附加值,让中国制造向中国创造的发展之路,走 得更快更稳。


2、由中国速度向中国质量转变


坚持把质量作为建设制造强国的生命线,强 化企业质量主体责任,加强质量技术攻关、自主 品牌培育。建设标准体系、质量监管体系、先进 质量文化,营造诚信经营的市场环境。 成熟的市场经济体制下,质量保证要靠标准 约束,也要靠企业自觉。换言之,要将标准对质 量的要求、消费者对质量的正常期待转变为企业 自身主动的追求。如何才能做到这一点呢?答案 是品牌和品牌制度。


3、由中国产品向中国品牌


这一转变是前两个转变的升华。一段时间以 来,国内不少OEM企业陷入经营困境,有的甚 至濒临破产?为什么会出现这样的状况呢?原因 虽然是多元的,但最重要的一点还在于,这些企 业只会做产品,没有品牌观念,不会做营销。 所以,我们铸造压铸行业,要提升我们的设 计理念,努力增加我们产品的附加值,增强品牌 意识,提高产品的竞争力,努力做好我们的民族 品牌、企业品牌。


“中国制造2025”是中国压铸行业发展的新 引擎,为压铸产业发展的带来了新的机遇,相信 我们的压铸行业一定将迎来发展新的春天! 


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