GOODBYE 2016...
LIGHTNING BOX GAMES Peter Causley, Managing Director
What have been the biggest occurrences for you in 2016? For Lightning Box Games it has been more
of a steady culmination of events and occurrences that have catapulted the business forward over the past 12 months. We have signed a number of major deals for both land- based an online gaming, including Ainsworth, Everi Holdings and William Hill in the UK for the former, and Mr Green for the latter. We also believe we have moved the needle when it comes to developing multi-channel games, as evidenced by the online launch of Astro Cat after the slot enjoyed phenomenal success on the floors of US casinos such as the Cosmopolitan and Treasure Island in Las Vegas. It has been a busy year for us, but we enter 2017 riding a wave of momentum and we couldn’t be more excited to take on whatever the new year brings.
What do you think was the most important occurrence for the industry in 2016? Multi-channel, and the realisation among
operators that while it’s good to get excited about online and mobile, they can’t drop the ball when it comes to the games they offer on the casino floor or in retail estates. New games need to be designed with multi- channel front of mind, they need to be able to offer the same land-based experience as they do on desktop and smartphone devices. It is no longer good enough to retro-fit land-based games for mobile, or desktop games for retail. A clear, multi-channel approach must be taken from the outset.
with online gaming, particularly when it comes to convergence between online and land-based.
What are you most excited about for your own company in 2017? Nothing too flashy for us, just simply looking
to consolidate our relationships with current clients and achieve organic growth as they grow.
What are you most excited about for the industry in 2017? Online casino has expanded rapidly over
recent years, forcing operators and suppliers to really up their game. It has put stakeholders under immense pressure, but those able to handle the heat have seen their business grow exponentially. It’s a great feeling to be a part of such an innovative and exciting industry, and to be one of those banging the drum for its continued success. I think we have only just scratched the surface of what can be achieved
Anything else you’d like to say about the passing of 2016 and 2017’s arrival? It has been a really great year for the gambling industry – both online and land- based – and 2017 looks set to be even better. The key to continued growth, however, is understanding that players now expect a multi-channel experience, and for operators and suppliers to do all they can to deliver the best possible products to them. Those who plan platforms, games, features, and marketing campaigns with this in mind from the start will be the ones really reaping the rewards this time next year.
EASY PAYMENT GATEWAY Jose Peral, COO
What was the biggest event for you in 2016? Our biggest event during 2016, is how the business
has evolved during the year. Our volume has increased 20 times when compared to 2015 and signed 20 clients from the gambling industry. Q4 has also been very successful with many more merchants that we
have signed planned to go live in Q1 2017. Also during 2016 we integrated over 40 payment solutions, and have partnered with a big gaming platform and this will continue growing. The team is really happy with how 2016 has been to us.
What do you think was the most important occurrence for the industry in 2016? How the industry is growing in general is amazing, and the forecast
is to continue growing. Also, all the mergers that have happened during the year and how new regions are growing.
What are you most excited about for the industry in 2017? We’re really excited at the prospect of new markets opening up to the industry, and how Brexit will affect various companies. It will be very interesting to see the impact from impending changes.
What are you most excited about for your own company in 2017? As previously mentioned, we signed a few really big brands during Q4 of this year, that will go live with EPG during Q1 2017. Also, all the new partnerships and ongoing payment solutions we are
integrating. We expect to integrate over 30 more solutions before the end of Q1 2017 and partner with at least two market leading gaming platforms.
Anything else you’d like to say about the passing of 2016 and 2017’s arrival? We will announce at ICE our new back office that will add more functionality, fraud, reporting, etc. That will give more control to the merchants, and it will be even easier for the Payment Managers, Financial Departments and Fraud Teams to manage payments.
96 JANUARY 2017
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