CASINO NEWS
GameCo announces games based on T2 film
G
ameCo Inc. is developing three new casino games for its video game gambling machines (VGM) based on the iconic science fiction film, Terminator 2: Judgment Day (T2), under license from Studiocanal S.A.S. GameCo’s proprietary VGM is an arcade- style cabinet featuring a single-player 45-90 second video game, adapted from top console, PC, and mobile games. The first game is planned as a first-person action game where players will take the role of a reprogrammed T- 800 with a mission to aid the human resistance by exterminating opposing Terminators. The deal was brokered by Creative Licensing and is expected to make its debut in casinos in early 2017.
“It’s exciting to introduce our celebrated film titles to fans and casino players in an engaging and interactive format,” said Rand Marlis, President and CEO of Creative Licensing. “GameCo’s VGM brings films to life in an updated arcade format, whereby players have fun with a chance of winning big money.” GameCo recently launched at all three
Caesars Entertainment properties in Atlantic City and at the Tropicana Atlantic City, making it the first skill-based gaming company in the world to debut its product on casino floors. GameCo is currently executing a major nationwide rollout, with plans to be operational in most major U.S. gambling jurisdictions by the end of 2017.
6 JANUARY 2017
ICE provides all the answers I
nternational gaming professionals throughout the world can test friends and work colleagues on their knowledge of geography, the
work of William Shakespeare and facts about London, following the distribution of a branded, 40-page Puzzle Book to promote attendance at ICE Totally Gaming. Entitled ‘ICE - providing all the answers’, the piece of direct marketing was mailed to the extensive ICE database and has been made available in digital format at
icetotallygaming.com. Dan Stone, Senior Marketing Manager who is responsible for ICE, said: “Many of the ‘firsts’ to impact the gaming business, notably, the many thousands of ground breaking product launches which have defined the industry, have taken place
at ICE, so we felt it was appropriate to launch the first ‘Puzzle Book’ in support of a gaming event. “As our theme for the book, we have
taken our 2017 Shakespearean World Theatre of Gaming creative and added questions about our host city, London, and world capitals inspired by the diverse international audience, which in 2016 traveled to ICE from 150 nations. In addition, there are questions based on our advertising, spot-the-difference competitions, gaming based word searches, dot-to-dots of famous people
and even a colouring-in section for those seeking periods of relaxation and calm in the lead-up to attending the world’s busiest gaming event!” To register for the gaming expo which provides all of the answers, visit
icetotallygaming.com
G2E Asia 2017 to shine on gaming and more A
t a recent press conference, Global Gaming Expo Asia (G2E Asia) roganisers announced the Asian gaming industry’s best-
established exhibition and conference will focus on improving on its recent 10-year, record-breaking edition in 2017. With the full support of the Macao government, casino operators and exhibitors, G2E Asia 2017 is the must-attend event in Asia for the gaming industry . In 2017, G2E Asia is on course to break even more records, expecting 12,000sqm exhibition space with 180 exhibitors, a growth of 20%, of
which 50 are first-timers. It is not just the volume of government support that will push G2E Asia 2017 to new heights, the strong support from key customers and new companies will come from land-based gaming and iGaming sectors alike.
Not only will G2E Asia 2017 be a larger show in
terms of size, the content will be much richer. With the surge in non-gaming spending, the Integrated Resorts Experience (IRE) is a timely new addition to the booming event and an excellent way to diversify revenue streams for Macao.
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