ICE PREVIEW
Cammegh brings the drama to Shakespeare ICE
Visit the roulette kings on stand S7-120 and be blown away C
ammegh, makers of the world’s finest roulette wheels, will be taking to the international stage at ICE Totally Gaming 2017 to deliver its most complete portfolio of roulette-focused
products. Leading the charge is the new Mercury360 Halo wheel whose debut in Las Vegas lit up the show and garnered rave reviews. The wheel, with its dynamic LED illumination, has proven a real fire- cracker of a hit, with demand for this beautifully executed feature both instant and ferocious.
“We’re bringing the show to town with great
enthusiasm and fantastic products,” declares Andrew Cammegh of the forthcoming ICE exhibit (S7-120). “Starting with our outstanding range of wheels, the Mercury360 Halo wheel has been a runaway hit since we unveiled this innovative product at G2E. We’re also very excited to make ICE the debut event for the new, third generation Mercury360 RRS wheel; with a supporting cast that includes the incomparable automatic Slingshot2, the ever-widening range of Billboard displays in a huge variety of sizes and crystal clear graphics; and greater focus than ever on our side bet range of games.”
The Mercury360 Halo wheel is a glamorous
upgrade to an already scintillating product that’s proved to be love at first sight for operators. Halo is both functional and avant garde, adding a twist to the live game that has captured the imagination of Cammegh’s diverse international clientele. A product targeted, but not exclusively, to online operators is the Mercury360 RRS wheel. Now in its third generation, the RRS3 is making its debut at the ICE show, adding Cammegh’s patented random rotor speed concept to its flagship Mercury360 product.
RRS3 randomly decelerates the wheel during each game, guarding the operator against advantage- players and making it an ideal solution for the
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online sector. Utilising RRS3, igaming operators not only increase their game security, but also productivity, allowing bets to be received after the wheel has spun, creating a game that’s closer to the live roulette experience than ever before. “We’re incredibly excited to put RRS3 into the hands of operators,” describes Andrew. “This is an important product, not just for Cammegh, but for the industry as a whole. The ability of the wheel to remove the advantage/section-bet player from the equation, is a hugely positive step-change. The new wheel randomly changes the friction of the rotor without interfering with the drive mechanism, creating a secure, authentic and much more productive wheel for both on- and offline operators.”
Side bets are playing an increasingly prominent
role in the Cammegh offer, with Lucky Symbols, DoubleShot and the sensational Spreadbet Roulette proving successful in every jurisdiction in which they’ve now been licensed. Andrew Cammegh adds: “The beauty of Spread-Bet Roulette is in its openness. As with the traditional game, results come directly from the mechanics of the wheel itself: no algorithms or random number generators are involved. This transparency, coupled with the dramatic look of the side-bet and its increased odds and house edges, makes Spread-Bet Roulette perfect for thrill-seekers and roulette purists alike.”
Cammegh enters 2017 in extremely positive
fashion, having closed the previous year with a major 90 wheel order from Holland Casinos (and 156 Billboard displays if contract arrives in time), greatly increased and expanded marketshare in North America, and a clearly defined product line that’s winning over audiences the world over. Looking to create another bravura performance at this year’s ICE Totally Gaming show in London, expect to be dazzled with new and established products, and expect there to be a few surprises thrown in for good measure too!
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