ICE PREVIEW
Comtrade brings product breakthroughs
Player data and business analytics: find out more on stand N4-340 T
his year, Comtrade Gaming’s product development centred around the idea that player data and business analytics curate the modern multi- channel experience. Product
breakthroughs include improved features with cognitive functionalities in business and marketing reporting.
iCore – The Enterprise Platform
As a development to launching iCore 2.0,
Comtrade Gaming sharpened its player data and business metrics capabilities to surpass standard features and unlock additional business value. The improved data strategy sleekly records and compiles additional user activity, segments preferences and intelligently responds to player profiles to intuitively improve player life-cycles. This year’s demonstration will highlight how the platform can create financial value through the high degree of customisation offered by the platforms infrastructure. iCore, now more than ever, perceptively targets players to sharpen industry practices and optimise the digital gaming experience.
Real-Time Bonusing: • Sophisticated system options allow the
operator to plan, launch and personalise individual promotions, communicate specific messages and award members during game play. • Promotions management unifies many individual related bonus and loyalty programs into a cohesive whole, allowing for consolidated view on entire marketing operation.
Perceptive Technology: • Predictive player intelligence supports and
creates acquisition and retention models, responses to campaigns, audience segmentation and enhance a player’s lifetime value. • Features such as content curation, bonus
targeting and predictive customer service improve platform sophistication and understanding player decisions
60 JANUARY 2017
Operational Insight • Sleekly records and compiles all forms of
player activity and consumer data, segments diverse user preferences and intelligently responds to individual consumer profiles. • Real time operational monitoring of key
business processes to determine the health of the operation at a glance • Roadmap features that encourage
continuous development with new functionality that suit client interests, operational priorities and vendor strategies.
sCore – Gaming Systems Management
By formally introducing sCore 2.0 , the
product presentation will flaunt the two-way communication that enables operators near real-time responses based on high-quality player data generated from gaming machine activity. The revamped G2S enhanced Central Monitoring and Gaming Management Solutions improve operations by creating advanced venue and terminal performance reports, analytical tools and remote optimization possibilities, regardles of a distributed or classic casino environment. The Server Based Gaming product activates a unique value proposition to operators and players, including favourite game selection and loyalty features that match venue-specific player demographics. With an enhanced and robust monitoring foundation, value added services offer a complete suite of gaming management modules optimised for both the VLT and AWP environment.
Central Monitoring • Strong fraud prevention processes reinforce
player confidence and regulator trust • Enforces industry standards for land-based
operations in regulated markets by centrally reporting financial statements and gaming taxes
Gaming Management System • Comprehensive remote system management
that includes software downloads, remote configurations and software verifications • Central system reporting with CRM and
business intelligence with real-time data collection for venue insight and system performance
Server Based Gaming • Compatible with any game terminal or
server location to enable download and configuration across multiple venues. • Central monitoring and remote download functionality to adjust game development cycles, product upgrades and new content
gCore – The Game Server We invested in and refined our game
development frameworks with advanced animations to specifically focus on multi- device support. New games are now fully optimized for various form factors - from mobile phones and tablets to desktops. The gCore framework now encourages the reuse of components across different devices with intuitive optimisation to achieve the best user experience. To support industry preferences, we will be exhibiting our game and product migration from Flash to HTML5.
Remote Game Server • Refined game development frameworks with advanced animations prompt specific features across different devices for intuitive optimisation. Games are rapidly implemented to include both HTML5 and Flash frameworks.
• Quick design to market process with
immediate feature adaptations • Dynamic product offering to drive
long-term player engagement and management
Mobile Casino • Consistent framework for Roulette, Blackjack, Baccarat, single and multi-hand video pokers and slot machine games • Remote Game Server enables multi-channel
support with content accessibility on desktops and tablets
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