ICE PREVIEW
Asia Gaming signals global ambitions at ICE
Visit booth N1-550 to see the latest in live dealer online gaming A
sia Gaming, a leading provider of online gaming solutions is showcasing its ambitions for global growth with its biggest ever presence at the ICE Totally Gaming show in London next month.
The company is looking both to build partnerships with other gaming brands and to preview its own international expansion plans.
The market leader for online gaming in the Asia-
Pacific region will host a live Baccarat tournament on its stand as it aims to demonstrate the huge global potential of the live dealer model, which is becoming increasingly popular in Europe after developing a major following across Asian markets.
Kelvin Chiu, Sales Director at Asia Gaming, commented: “Live dealer online gaming is already a proven casino channel in the Asia-Pacific region and it’s now set to become the next big thing in Europe and other international markets. We see ICE as Europe’s premier international gaming show, providing the perfect platform to show the variety of live dealer games and white label solutions we can offer.”
High quality live dealer gaming combines the thrill of the gaming floor with the convenience of online play. It is particularly popular among Millennials who, having grown up with video games and graphics, see live dealer play as a novelty. With modern land-based casinos tending to be social and leisure destinations, it also offers a much more interactive environment, which can lead to enhanced brand loyalty and longer dwell times.
Kelvin explained: “Live dealer works because for
many players gambling is a social pastime. They want to interact with the dealer and feel they are part of the game, while also having the ability to play, hold and even change games with a single click. It’s a more interactive environment, with all the advantages of online play, and it’s set to become increasingly
34 JANUARY 2017
mainstream as social media video platforms, such as Facebook Live, continue to grow in popularity.”
The Asia Gaming team are forecasting a big year
for Live Casino in 2017, with increased adoption of the platform in new markets and continuing growth in existing ones. Asia Gaming itself will be showcasing a series of new games at ICE, along with variations on old favourites such as Baccarat and Blackjack.
Kelvin added: “This year, we’re forecasting greater choice for live casino fans, along with enhanced social integration and more multi-platform play. This will help to introduce the concept to new markets and audiences, and we see massive potential in Europe for a high quality live dealer platform, both under our own brand and as a supplier to other online gaming companies.”
You can visit the Asia Gaming stand at ICE (Location: N1-550) or go to
www.asia-gaming.com to find out more. Visitors can try their hand in the Baccarat tournament, with prizes being awarded for the top performers at the end of each game.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110