Feature


Communications & Marketing


Ten ways PR can help your business


Karen McElroy, from Burton based FCM Associates, an award-winning PR and communication agency, shares why she believes PR is an essential tool to fuel the growth of any size of business.


The reputation of your business is vitally important – put simply it’s what people think and say about you, which will then determine how successful your business is. Investing in a public relations (PR) plan aligned to your business priorities will help build your company’s reputation and enhance its profile.


1. Raise awareness PR lets people know that you exist, what you have to offer and tells your business story. The more people see or hear about your business, the more likely it is you’ll spring to mind when they require the services you offer.


2. Improve your reputation Everybody has an opinion about companies they come into contact with whether it be staff, customers, suppliers or investors. Projecting the right image in the media about your company will help to promote its successes and protect its reputation.


3. PR works with advertising The cost of PR is comparable to advertising and the benefits can be substantial. Splitting your budget between advertising and PR helps broaden your reach as a business and put you in touch with new customers.


4. Build brand values Every business has messages they want to convey to their customers about who they are, what they stand for and what


40 CHAMBERLINK May 2017


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