International Trade International In Brief
The newly formed Midlands Engine is to lead a delegation which will be attending one of the world’s most prestigious biotechnology and pharmaceutical events this summer. The event is the BIO 2017 International
Convention, which will take place in San Diego between 19-22 June. The convention attracts thousands of
leading figures from the world of biotechnology and pharmaceutical, who come together for one week of intensive networking to discover new opportunities and promising partnerships. BIO 2016 attracted more than 15,000
attendees from around 5,000 companies including the leading biotech companies, top 25 pharma companies, top 20 clinical research organisations and more than 300 academic institutions, including the major research labs and government agencies, as well as leading consultants and service companies. Visit this web link for further information:
http://bit.ly/2mEwsuQ
The Department for International Trade (DIT) West Midlands has launched a new programme to help companies start exporting. The programme is Kick Start, which is kick-
starting itself with three workshops designed to demonstrate to businesses how trading overseas would benefit them and help them expand. These are free events in May – two will be
held at the NMC Centre in West Bromwich, while the third will be at the Custard Factory in Birmingham. The West Bromwich workshops are being
hosted by international strategy and marketing expert John Harrison, from JH Market Strategy, and entrepreneur Angela Maxwell, director of Acuwoman, will take the lead in Birmingham. For more details about the DIT Kick Start
workshops, visit
kickstartevents.eventbrite.com or call 0345 222 0159.
Dozens of companies from across the West Midlands are on the first stages of exporting to countries across Africa, after experts travelled from the continent to offer their advice. Organised by the Department for
International Trade (DIT) West Midlands, the Winning Business in African Markets programme included talks from specialists from Egypt, Morocco, Ghana, Kenya and Nigeria. Delegates were also able to discuss potential
export opportunities via Skype with trade advisers in Uganda, Tanzania, South Africa and Ethiopia at the event at the GTG Training Academy in Wednesfield, Wolverhampton. Mark Sankey, head of the Chamber-based
international trade team, said: “Africa’s consumer-facing industries are expected to grow by more than £260 billion by 2020 and ‘Brand Britain’ is already held in high regard for its quality, tradition and style.”
24 CHAMBERLINK May 2017
Export success: Sue Owen and Mark Neal
New company helps budding exporters
Birmingham-based manufacturer Armagard has launched a separate company,
ExportWorldwide.com, to help guide SMEs through the potential minefield of earmarking new export markets across the globe. Bosses at the Kitts Green company describe
ExportWorldwide.com as an ‘online marketing channel that enables enterprises to promote products and services to international audiences in 20 languages that account for 84 per cent of world trade and a 16 trillion dollar export market. The vision is to empower small and medium enterprises to double their exports’. Mark Neal, managing director of Armagard,
said exports had been key to the growth of the privately-owned firm, which has won a prestigious Queens Award for International Trade and a UK Exporter of the Year award after growing export sales from six per cent to almost 70 per cent despite facing two recessions. The company specialises in enclosures for
display screens and other equipment used in challenging environments. Mark said: “Exports are a great market for us.
Of course the UK is also such a great market – if you are competitive in the UK, you are going to be competitive in other markets. But companies may have lots of customers worldwide and one big customer with the UK and if that UK market gets into problems then you can lose a large part of your business. “
ExportWorldwide.com is there to provide
help and support for SMEs which want a low-risk and cost-effective entry into export markets.”
The Armagard initiative was officially launched
less than a year ago in mid-2016. After two years of development and beta testing, the marketing channel welcomed its first user in May 2016. Sue Owen, managing director of
ExportWorldwide.com, explained: “
ExportWorldwide.com has been developed to give companies a structured, low-risk entry into export sales, without the need for overseas agents and office set-up in other countries. “We have an excellent offering, which allows
businesses to promote their products and services across the world in 20 languages.” Mark added: “We have picked the 20 most
used languages for international trade and commerce, including Mandarin, Japanese, Arabic, the main European languages. All you have to concentrate on is understanding cultural differences and the way in which these nations do business when building your websites. Crack this and you’ve got a low-cost, low-risk entry point into large markets for the long term.” Mark Sankey, head of the International Trade
Team at the Chamber, said: “It is fantastic to see Mark Neal and his dedicated team building upon their own export success, and rising to the export challenge by supporting more businesses into the online global marketplace. Demand is out there, you could be too.”
For more information see
www.exportworldwide.com , email
sales@exportworldwide.com or call 0121-608-7255
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