Sector Focus
Sports The Business of Sport
Warwickshire financial results build on success
Famous junction inspires logo
Organisers of the IAAF World Indoor Championships Birmingham 2018, which will be held in March next year, are using the opportunity that comes with hosting a major sporting Championships to profile the city and celebrate some of its best known landmarks. The official logo for the event,
which will see around 400 athletes from about 150 countries competing at Barclaycard Arena in early March, was unveiled last year and includes a cityscape featuring a number of internationally recognisable buildings including the Rotunda, Selfridges and the Library of Birmingham, but the latest landmark to be celebrated is the city’s Gravelly Hill Interchange - or Spaghetti Junction as it’s more affectionately known. The complex interchange is a
source of inspiration for the IAAF World Indoor Championships Birmingham 2018’s ‘Supergraphic’ – a graphical element which will be central to the look and feel of the Championships, from posters and city dressing to publications and the event’s official website. Councillor Ian Ward, deputy
leader for Birmingham City Council and chair of the IAAF World Indoor Championship’s executive steering group, said: “We want to use the opportunity of staging these Championships to showcase the city and celebrate some of Birmingham’s iconic buildings and structures. “Historically Supergraphics have
featured city landmarks or emblems, often highlighting historical, cultural or industrial aspects of the host city. We know that Spaghetti Junction can split opinions but it is synonymous with Birmingham, connecting both its residents and visitors to the heart of the UK and we’re proud to be represented by such an incredible feat of engineering.” The ‘Supergraphic’, designed by Birmingham City Council’s corporate design team, captures the movement and undulating nature of the road network.
60 CHAMBERLINK March 2017
Warwickshire County Cricket Club has reported turnover of £14.3m and operating profit before interest, tax, depreciation and amortisation (EBITDA) of £785,761 in its annual report for the 2015-16 financial year. On the field in the 2016 season,
Warwickshire were crowned Royal London One-Day Cup champions, while the club’s Edgbaston Stadium accommodated more than 80,000 spectators across five days of England’s Investec Test match victory over Pakistan. The club also achieved ticket and hospitality sell outs for its Royal London One-Day International – England versus Sri Lanka – and NatWest T20 Blast Finals Day. Off the field, Edgbaston
increased its share of the West Midlands’ conference and events market by developing year-on-year sales from £2.2m to a record £2.5m. Commercial advertising and partnership revenue also increased from £1.05m in 2014-15 to £1.2m. Craig Flindall, chief operating
officer at Warwickshire County Cricket Club, said: “The 2015/16 financial year was always forecast to be the most challenging in our 2016-2019 financial cycle, and the results are in line with our budgets. "The quality and volume of our major match days remains the
Warwickshire CCC: Momentum is building
primary driver of revenue and profit and a significant fall in both was expected in 2016 because of the comparative demand for the Investec Test match against Pakistan against the previous year’s Investec Ashes Test match, which is our most popular fixture. “However, the transformation in
the business since 2010, when England last hosted Pakistan in a Test Match at Edgbaston, is reflected in the comparison in the results, with turnover and EBITDA in 2016 being £6.5m and £2.4m higher than 2010 respectively.
“The club also reported record
match day catering sales for a non- Ashes year thanks to our increased investment in enhancing Edgbaston’s spectator experience. “We expect to see EBITDA and
bottom line revenues grow significantly over the next three years as Edgbaston hosts up to 28 days of major match cricket. “We have an 11-day programme
in 2017, which includes five matches in the ICC Champions Trophy, England’s first day/night Investec Test match and NatWest T20 Blast Finals Day.”
Sports students tackle sleep out
Sport students at Burton and South Derbyshire College (BSDC) have raised cash for their local YMCA after taking part in a ‘sleep out’ at Rosliston Forestry Centre. Burton YMCA is the college’s chosen charity for the year.
Paula Senior, fundraising officer at the organisation, said: “Burton YMCA work closely with staff and students at the college. The service includes supporting students at risk of homelessness, family mediation, regular drop-in advice sessions and delivers homeless prevention sessions cross college to all 16-19 students.” The students have already raised money for other
charities, as part of the ‘organising events’ element part of their course. These activities have included a stationary cycle and canoe challenge covering the distance from BSDC to Wales and back, which raised £400 for Cancer Research UK. Lee Mitchell, curriculum team leader for sport at Burton
Fundraisers: BSDC sport students Dominic Atkins (19), Louis Rhodes (17), Jacob Heeley (17), Ryan Fern (18) and Sophie Shaw (18)
and South Derbyshire College, said: “This whole experience is fantastic for our students to take part in, and they’ve already raised a lot of money for Cancer Research UK.”
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