Retail
Sector Focus New brands strengthen offering Creating the right atmosphere
together with providing the very best customer service for our shoppers is so important in shaping their overall experience and we will continue to focus on delivering the very best of both. Our centre car park is currently
Retail Therapy
By Michaela Moore General Manager, Bullring Birmingham
We’ve certainly started 2017 on a high, with three new tenants New Look Men, Smashbox Cosmetics and T2 Tea all joining the scheme on Upper West Mall during Q1. Smashbox Cosmetics has chosen
the centre to open its first standalone store in the region. The 588sq ft unit, which opened last month, offers the brand’s full cosmetics range as well as a catalogue of make-up masterclasses and workshops for customers. New Look Men will be opening a
3,614sq ft dedicated menswear store, capitalising on the growing demand we’ve been experiencing in the men’s fashion category.
undergoing improvement works including resurfacing, along with new signage and wayfinding to provide our customers with the highest standard of car parking in the city centre. Throughout the year we will be
The store is a welcome addition
to Bullring’s expanding portfolio of menswear-only retailers including Zara Men, Luke 1977 and Pretty Green at LinkStreet. Completing the line-up is tea specialist, T2 Tea. The brand, which offers over 200 teas and blends, is very popular with tea lovers across the world and is set to open for the first time in the region later this month in a 990sq ft unit. All three brands bring a new and unique offering to Bullring,
strengthening its already outstanding offer at one of the centre’s busiest entry points from Rotunda Square. Last year we welcomed a
number of new tenants including Cereal Killer Café, Barber Barber and Irregular Choice, as well as the innovative start-up vegetarian restaurant, Not Dogs. The restaurant, which unusually offers a range of meat-free hot dogs and burgers, recently featured on TV’s Dragon’s Den.
offering customers a number of free experiential events including fashion and beauty masterclasses, our iconic Student Sessions events in May and October, and Summer Food Fest, which showcases our dining offer. Our Bullring PLUS app and
growing social media channels ensures the high level of customer service and experience isn’t confined to in-centre. Bullring now has the largest audience on Twitter of any shopping centre within the UK, ultimately demonstrating our position as one of the leading retail destinations in the country.
March 2017 CHAMBERLINK 59
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