Business News Under construction: Star Lights In Brief


Regional businesses are invited to attend a free one-day event to improve their response to a shooting, stabbing or bombing incident. The event – ‘Responding to the UK Terrorist Threat: you can save lives!’ –


is being organised and hosted by the Birmingham-based charity CitizenAID, and takes place on 20 March at the Egbaston Stadium. The aim is to bring together major organisations, businesses, schools


Digital billboard has star power


Elonex is building the largest motorway facing digital billboard in the UK, near Birmingham’s infamous Spaghetti Junction on the M6. The super-size structure will


extend to 200 square metres of digital advertising space and be sited above the Star City entertainment complex next to the motorway. Due to go live in early April 2017,


the £3.8 million advertising site will be known as Star Lights. Star Lights is being designed to


be highly visible from long distances and will use LED technology. The site will also be partly solar


powered. Nick Smith, CEO at Elonex, said:


“After lots of hard work, it’s great to get this project over the line. Star Lights will present huge opportunities to advertisers with mass audiences guaranteed, and those in the advertising industry will know there's no coincidence in the site being only yards away from where the world's biggest ever poster for the Adidas Beckham campaign once appeared across at Fort Dunlop. “As a Birmingham-based


company, we’re also obviously delighted to be making use of the iconic former power station at Star City and we intend to preserve and celebrate its history by rejuvenating the entire building.”


and universities and raise awareness of how lives can be saved in the first vital minutes after a terrorist attack. CitizenAID uses UK military experience of exceptional outcomes from blast


and gunshot injury to provide a simple, step by step approach for the public to stay safe and save lives. The initiative is being supported by the National Counter Terrorism


Security Office.


Crowe Clark Whitehill and Zen Metro hosted a special reception to celebrate Birmingham’s award as the “Most Enterprising Place in Britain” in the 2016 Enterprising Britain Awards. Guests were welcomed by Johnathan Dudley, managing partner at the Midlands office of the national audit, tax and advisory firm. They included companies from the greater West Midlands region that had benefitted from the assistance available.


Birmingham-based consultancy Curium Solutions has boosted its team with the appointment of learning and development expert Jo Rix, who has joined from chocolate giant Mars UK. During her time at Mars, Jo held regional and


national account manager roles, as well as spending five years as a ‘sales capability manager and coach’. She said: “I am passionate about helping


teams and individuals reach their full potential, working with them to uncover new ways of working or developing themselves.”


*More appointments Page 70


March 2017 CHAMBERLINK 21


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