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Forever Foundations Spotlights Enhanced Offerings and New Drop Ship Program

By Brooke S. Pisarsky Forever Foundations continues its commit- ment to re-imagining the mattress founda- tion, debuting an updated line-up of bed- room accessories at the Summer Las Vegas Market—with

modifications and improve-

ments based on key feedback from retailers, manufacturers and consumers.

“It was apparent from the reaction we had at the last Winter Market that we had hit on a winning concept: accessories for the foundation,” said Dennis Rodgers, Forev- er Foundations President. “Like top-of-bed protectors, pillows and sheets, our Forever Foundations accessories are true consum- er-valued products designed to give the consumer a more enjoyable bedroom expe- rience while offering retailers increased cus- tomer value and sales opportunities.” The next generation of the Forever Store More family, the new Store More BLACK foundation fuses strength and innovation. The powder-coated all-steel foundation was engineered for rugged use and lasting dura- tion. The three-in-one construction provides

foundation, frame and platform reinforce- ment in one sturdy design, while still allow- ing for easy-access storage under the bed. “We’re re-inventing the mattress founda- tion with a strong, sleek and innovative foun- dation giving unprecedented mattress sup- port,” Rodgers continued. “Without a doubt, the Store More BLACK is the premier foun- dation in the mattress industry.” Additionally, the company is showcasing its newly updated accessories line-up. First is the improved Forever BedDrawer system, which includes steel mesh drawers that can be easily attached to the underside of the Store More METRO or BLACK models. With two AC outlets and two USB char- gers with an eight-foot cord and a 90-de- gree plug, the improved Forever BedPower provides “power where you need it, when you need it.” Lastly, the bedlight 2X is the newest motion-activated, under-the-bed, ambient light accessory. Convenient and easy-to-operate, it features a smart-motion and light sensor detection system with a timer adjustment from 30 seconds to 10 minutes, as well as a dimmer to control the brightness of the light. “The bedlight 2X works perfectly for the

elderly, who frequently get up at night, or for a child’s bedroom,” noted Rodgers. “Simply step out of the bed and a warm glow of light will turn on to guide the sleeper gently and safely across the room. The soft illumination will then automatically turn off when no mo- tion is detected.” Forever Foundations is also unveiling two new Drop Ship Programs at market. Offering maximum reward and minimum business risk for both brick-and-mortar and e-commerce stores, these programs were designed help retailers expand their customer base by ap- pealing to direct-ship consumers. Visit

46 Sleep Retailer / Summer 2016

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