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MARKETING


Wright Global Graphics Elevates The In-Store Experience With Creative Point-Of-Sale Options


By Christopher Schriever Wright Global Graphics has taken center stage to heighten the in-store consumer experience for bedding and home furnishings retailers through its innovative point-of-sale materials. With eye-catching signage and professionally printed banners, the company works to make showroom floors pop with additional interest and needed information. “The in-store experience is a critical con- nection in a consumer’s decision making when it comes to buying home furnishings,” said President and CEO Greg Wright. “We’re com- mitted to offering compelling display props and signs that capture shoppers’ attention, issue a call to action and motivate them to buy.” Wright’s Showroom Solutions program includes a wealth of offerings including creative hang tags, posters, custom fix- tures, kiosks, window graphics, wall units and more. Each of the company’s physical enhancements easily ties into Wright’s Re- tailLive, an app that marries the physical with a digital strategy. By incorporating QR codes or NFC chip technology into show- room collateral, Wright gives consumers a mobile means of searching for additional


information and offers an interactive expe- rience about a product or the retailer. “The retail environment allows retailers


to set themselves apart from the competi- tion, and we’ve got retailers covered,” Wright said. “We understand retail and the need to transform an OK space into an awe-inspiring venue that touts the retail brand for consum- ers, and we can make it interactive for those tech-savvy shoppers.” Wright Global Graphics has built its busi- ness and reputation on collaborating with its industry clients and sharing its wealth of knowledge and experience in what sales floor materials work best at capturing consumers. Recently, the company worked closely with Sleep Train to create a range of in-store col- lateral that enhance the product on the show- room floor, educate consumers and promote special sales events. “We’ve found that by adding creative ma- terials throughout our showrooms we are able to bring the product to life and grab the attention of the consumer,” said Valarie Wad- man, Branding Market Manager for Mattress Firm Family of Brands, the parent company of Sleep Train. “Whenever we tie in our in-store


RoyRack Introduces New Pricing And Safety Features


By Christopher Schriever RoyRack Co. continues to support retailers with efficient, cost-saving solutions. The com- pany’s advanced Select-A-Mat system not only maximizes showroom floor space, but en- hances the overall rest-testing process. Over the past year, the company has made a num- ber of changes in order to improve the pricing, quality and efficiency of its unique in-store racking and display tool. First, RoyRack updated its manufacturing process by partnering with a new production


facility. This new factory partnership has al- lowed RoyRack to produce its Select-A-Mat systems at a lower price point, while also in- creasing the overall quality of the product. In the past year, the company has lowered the cost by 30%—with twin-size system avail- able at $699, full-size at $749 and queen- size at $799. RoyRack delivers even more savings on to the retailer by offering large volume discounts.


In addition to the new pricing, RoyRack has also updated the design of the Select-A-Mat


system to include a brand new safety feature. The display allows retailers to maximize their floor space by vertically storing mattresses of all sizes and shapes, allowing RSAs and consumers to easily pull down each stored mattress for rest-testing. As the mattress is pulled down, retractable legs fold out to cre- ate a supportive bed frame. All of the racks now come with Soft Descent Technology, making it even easier to fold down the re- tractable mattress frame. Visit royrack.com


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messaging with our television advertising to create a consistent, familiar tale, the more successful we are. The banners and stand signs from Wright Global Graphics pull it all together in a creative, visually appealing man- ner that captures our customers’ attention.” Visit wrightglobalgraphics.com


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