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MATTRESS


Blu Sleep Delivers Superior Quality, Competitive Prices With Expanded Portfolio “Our goal is to offer well thought out exten-


By Christopher Schriever Over the past decade, Blu Sleep Products has built a reputation around its European engi- neered Italian foam bedding products. Made with unique designs and high quality natural materials and essential oils, the company’s innovative offerings deliver optimum airflow and comfort levels, high densities and quick responsiveness. Blu Sleep is expanding its al- ready comprehensive portfolio at the summer Las Vegas Market, unveiling distinctive new mattress and pillow models that combine ad- vanced features with competitive price points. The company is introducing its expanded Nubia mattress line at market, which now in- cludes three new models in soft, medium and firm. These new mattresses are specifically designed to offer bedding dealers superior quality, Italian foam sleep products at a much more competitive price—ranging from $999 to $4,499 at retail.


sions to our carefully designed and engineered pillows and mattresses without compromising quality,


feel, support, comfort and look,” ex-


plained Alex Ciccolella, owner of Blu Sleep Products. “We are not interested in competing with the lowest price foam pillows, or with the cheapest bed-in-a box mattresses. Superior quality and distinct comfort and performance remain our mission. We want our customers to know that our products are the real thing.” Additionally, Blu Sleep is also expanding


its Nature and Wellness pillow collections with new high tech, cross-functional options and the new Bi-Touch dual comfort pillows. Ranging in retail price from $49 to $149, the company’s extensive pillow line-up includes a variety of different sizes and profiles. All of Blu Sleep’s pillow offerings are supported by the newly expanded “Choose The Perfect Pil- low System” marketing initiative.


With advanced benefits, high-end materi- als and comprehensive offerings, Blu Sleep is providing retailers quality mattress and pillow options that offer excellent profit margins. Visit blusleepproducts.com


Ergo Sleep Centers Unveils Updated Ergo Majestic Collection By Brooke S. Pisarsky


Ergo Sleep Centers is returning to the Sum- mer Las Vegas Market with its revamped Ergo Majestic line-up. Targeting the medium premium retail bed market, this four-bed line- up is designed specifically for baby boomers and elderly consumers, the majority of whom are coping with physical conditions associat- ed with aging.


Based on 24 years of experience design- ing beds based on ergonomic and medical studies, the Ergo Majestic is, as company owner W. Alan Martens explained, “a line of sleep surfaces offering an unsurpassed level of comfort and support that helps customers not only get a great, restorative night’s sleep, but also addresses chronic back pain, shoul- der and hip pressure point pain, does not re- strict circulation, does not telegraph motion


and absorbs more excess body heat than any other sleep surface on the market.” Since the winter launch, Ergo Sleep Cen-


ters has participated in a series of home furnishings markets where it received over- whelming positive feedback from customers. By focusing on the benefits of correct ergo- nomic posture and comfort, the company ex- perienced a one-out-of two-closing ratio that yielded zero returns and zero cancellations. At the summer market, the company will un- veil an updated Ergo Majestic line—with chang- es aimed at making a great product even bet- ter for retailers. First is the new Ergo-Majestic Solution, a firmer mattress designed to provide superior comfort and ergonomic support up to 350 lbs. per side of the mattress. The upgrad- ed Ergo-Majestic Plus features a new airflow layer to provide better envelopment around


the shoulders and hips, and more cushioning comfort both for back and side sleepers. Ad- ditionally, the company will showcase the Ergo Majestic Comfort, the improved Majestic Plus and the Majestic Max—providing three differ- ent levels of support and a personalized sleep surface regardless of body mass. Designed to deliver true relief to the es- timated 100 million Americans who experi- ence back pain, the Majestic mattresses min- imizes painful counter pressure and provides proper spinal support. With an average price range that is up to a $1,000 less than the major visco-elastic manufacturers’ models, and a level of quality that exceeds most low- end discount foam beds, the Ergo Majestic is a competitive line that offers advanced per- formance, health and wellness benefits. Visit ergosleepcenters.com


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