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Product Focus

Bed Bases: The Foundation of Quality Sleep

By Brooke S. Pisarsky As the health benefits of good sleep become more publicized, consumers are increasingly more discerning about the mattresses they select. But just as essential as the mattress is, so too is what goes beneath it. Beyond simply holding up a mattress, bed bases now come in a multitude of variations with differing degrees of features and benefits. As customers become more knowledgeable about their mattresses, retailers can increase ticket sales by educating them about what’s under the bed—and how the different options can affect the full sleep system. Whether a simple, sturdy foundation or a high-tech adjustable, the right marriage between mattress and bed base can make a world of difference when it comes to a good night’s sleep.

1 Mantua A longtime leader in mattress

support solutions, Mantua embod- ies durable quality and innovative technology. With a broad range of choices that run from entry level to luxury, the company’s Rize collec- tion offers an adjustable base to meet the need of every budget and buyer. The newest addition to the line-up is the Rize Cresta, which blends style, support and

personalization. Unlike other ad- justables, the Cresta’s head sec- tion is separated from the body— allowing for full customization for advanced comfort and pain relief. With exclusive lounge and an- ti-snore positions, dual-zone mas- sage, A/C outlets and handy un- der-bed light, the Cresta offers the features customers want at prices they’re comfortable with.

2 Customatic Adjustable Bedz

1 22 Sleep Retailer / Summer 2016

Providing retailers an opportuni- ty to offer a fully adjustable base at an entry-level price point, Customatic Adjustable Bedz’s Fairmont base—part of the com- pany’s value-packed Econoline Collection—starts at $599 in queen and sports a chic deck- on-deck design that is more often found on luxury models. The Fairmont includes an easy- to-use wireless remote that op- erates high performance lift mo- tors to provide smooth head and leg adjustability. Combined with the Customatic’s stellar custom- er service, the Fairmont’s stylish good looks, sturdy quality and feature-packed enhancements make it a competitive solution in the adjustable market.


3 Boyd Specialty Sleep

Boyd Specialty Sleep has long focused on unique bed bases and continues to unveil new de- signs every year. The company’s decorative metal and upholstered platform bases typically retail from $199 to $599 in queen, many of which are folding designs that can ship via UPS in a single box, assembling at home without tools. With that same focus on easy shipping, easy assembly and value pricing, Boyd also offers an en- try-level manually adjustable base. The Easy Adjust platform base features newly-patented technol- ogy that allows for 15 different settings and is geared towards those who are seeking the ben- efits of adjustable sleep at a rea- sonable price. By combining style, convenient shipping, easy assem- bly and affordability, Boyd Special- ty Sleep’s bed bases are ideal for retailers looking to connect with millennial and Gen X consumers.


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