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Protect-A-Bed Debuts New Range of Zefiro Hybrid Pillows

By Christopher Schriever With more than 30 years of experience in bedding protection product development, 320 products in 40 categories and a presence in 48 countries, Protect-A-Bed is recognized as a leader in mattress protection and bedding accessory innovation. Expanding its extensive product line-up, the company is unveiling an innovative new hybrid pillow offering at the summer Las Vegas Market. Protect-A-Bed’s new Zefiro Range of Pil- lows is the first of its kind: a hybrid pillow

offered in two different versions, a memory foam and inner coil system option as well as a microfiber and inner coil system. Hand- crafted in Italy, the Zefiro pillows feature spring coils that can meet soft, medium or firm densities and are perfect for any sleep position as the coils are capable of inde- pendent movement as the sleeper moves from stomach to side to back sleeping po- sitions. Each pillow contains two gallons of air and allows fresh air to move freely in and out of the pillow, eliminating microclimates

that would foster heat, bacteria and allergen growth. The end result is a luxurious, com- fortable and healthy night’s sleep. Visit

E.S. Kluft Teams Up With Reverie On Upscale Adjustable Base

Beyond providing additional comfort ben- efits, the foundations offer an upscale look that coordinates with the high-style design of the Aireloom beds. The standout deck-on- deck design lends the foundation a high-end furniture look, with an upholstered foam top resting on beautiful gray-wash wood rails on the bottom deck. Other features include removable side

By Christopher Schriever

E.S. Kluft & Co. has partnered with Reverie to create an upscale, elegant power base to coordinate with the company’s high-end Aireloom beds. The new 8 Series Adjustable Power Base further enhances the quality of the mattress line-up with high-tech features and a stylish look. The 8 Series Adjustable Power Base fulfills Aireloom customers’ expectations by offering advanced technology and safety features, in- cluding automatic stop for weight overload, power down feature in the event of power loss and Bluetooth SMART module for con- trolling the foundation with Apple or Android devices. Not only is the technology top-notch, but the foundations are backed up with a

42 Sleep Retailer / Summer 2016

20-year limited warranty by two of the most trusted brands in the industry, both known for well-made supportive sleep surfaces. “This partnership is a definite win for Aireloom and for our customers,” said David Binke, CEO of E.S. Kluft. “We spent a great deal of time and resources in working with Reverie to create a unique and highly inno- vative offering the complements our luxury products. We have the utmost respect for the Reverie team and their technological prowess in designing and crafting power bases that offer an incredible foundation for our hand-made beds. By teaming up with Reverie on the 8-Series bases we’re guaranteeing an incredible sleep experi- ence for consumers.”

rails, pre-programmed anti-snore, zero-grav- ity and flat positions, and adjustable three- in-one legs for customizable bed heights. The foundations are available with an or- ganic LED remote featuring a high-resolu- tion screen, two-way Bluetooth technology, ergonomic button placement for ease of use and individual head and foot control buttons. “The 8 Series Adjustable Power Base of-

fers an abundance of technology, creature comforts and design aesthetic,” said Martin Rawls-Meehan, president and CEO of Rev- erie. “We understand the Aireloom consumer craves a top-notch experience teamed with a beautiful, upscale look. Through an effective partnership with the E.S. Kluft team, we’ve delivered a product that will ‘wow’ the dis- cerning Airloom customer.” Visit, and

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