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Spink & Edgar Highlights Its Luxurious History With New Website

By Gretchen Kast Following the American launch of its luxu- ry mattress line-up, Spink & Edgar recently unveiled a new website that effectively cap- tures and communicates the nuance of the 130 -year -old brand’s story. The new site highlights the British company’s long history of hand crafting beds from natural materials. “Our main focus with the new site is not only to show off a product line that is completely un- like anything else available on today’s market,” explained CEO Mark Quinn, “but also to engage the emotional side of consumers and provide education in dispelling so much misinformation currently out there on the topic of sleep.” To accomplish that, the company teamed up with St. Louis-based Studio C5 to cre- ate a website that incorporates original videos and an impressive collection of sleep- related blogs. Through a series of

short videos, Quinn highlights the key ad- vantages of Spink & Edgar products. One segment explains why owning a luxury mattress should be a priority to us all, while another uses simple terms to explain the recent evolution of coil technology. Else- where on the site, luxury mattress shoppers can get swept away by an aerial video of the company’s sixth-generation family es- tate in Yorkshire and take a look inside the Ellman’s factory floor where all Spink & Ed- gar USA products are crafted.

In addition to the video content, Spink & Edgar has also developed The Scholar—an exclusive online magazine the offers objec- tive and informative articles on a wide range of sleep related topics that matter most to consumers. Within

its pages, readers can

find helpful information on everything from optimizing their overall sleep environment to

understanding the medical link between poor sleep and weight gain. With the new website, Spink & Edgar aims to inspire consumers to actively seek out the products at retail—meaning retail channels won’t have to invest nearly as much ener- gy educating luxury mattress buyers on the brand. Furthermore, the short video clips have been tailored specifically to aid sales associ- ates in communicating the brand’s message during in store product presentations. Throughout all of these new marketing ef- forts, Spink & Edgar is tapping into the grow- ing American movement towards sustainable resources. Combining British-grown wool, lin- en and hemp with an advanced flagship prod- uct that contains 9,000 coils and micro coils, Spink & Edgar occupies its own unique place in today’s luxury mattress space. Visit 21

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