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health. When discussing the Institute’s work, Oexman often refers to the three points of the ‘sleep triangle’—behavior, equipment and environment—and how each one contributes to the kind of sleep you achieve every night. “We do the research to discover what im-

pacts sleep,” says Oexman. “We’re not only looking at the sleep studies, but at the bed- room environment as a whole—at the mat- tress, sheets, light, pillows, temperature to see how they all influence sleep. Then we develop products that benefit those conclusions.” Before those solutions ever reach the retail

floor, they must first pass through the Sleep To Live Institute’s rigorous testing. Using ad- vanced, patented technologies, the organiza- tion is able to measure and quantify the kind of support that you can’t necessarily feel, but nevertheless has a major impact on how the body recovers and reacts during the night. First, a tool called the X Factor Machine is used to test the support capabilities of

10 Sleep Retailer / Summer 2016

each mattress model. By mimicking a variety of different body types and weights, over a dozen differently-shaped platens press down into the mattress to determine exactly how the product will respond to a wide range of consumers. Through this process, the Sleep To Live Institute is able to assign the model a specific “support level” that can be easily communicated to the consumer. Before any finished mattress heads to the retail store, its comfort and support levels are tested again— this time with the patented Inline Comfort Support Analysis Machine. If this test does not match its intended “support level”, the mattress is sent back to the factory to be re- made. This ensures that the bed a customer brings home feels and functions exactly like the one they tried in-store. Only the mattress- es that pass ICSA testing receive Sleep To Live Institute Certification. While most manufacturers partner with re- search and testing facilities when developing

new products and collections, the Sleep To Live Institute’s in-house capabilities lends Kingsdown a more circular business model. The research informs product development and then, in turn, the product testing informs additional research. This approach is not only productive and efficient, it is also unmatched in the industry; no other company or organi- zation is able to do all of this under one roof. Over the past nine years, the scope of the Sleep To Live Institute has evolved—moving beyond a broad focus on the “sleep environ- ment” to expand into more in-depth diagnos- tics. It is home to the largest data warehouse of anthropomorphic responses to bedding, with

information from thousands of sleep studies at its disposal. Coupled with its on-go- ing research, this is what makes the Sleep To Live Institute a true authority in the industry. “It’s simple,” says Kevin Damewood, Kings- down’s Executive Vice President of Sales and Marketing, “we’re using scientific research to

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