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MATTRESS


Gold Bond Expands GOTS-Certified Organic Mattress Program


By Brooke S. Pisarsky With consumer demand for organic products on the rise, Gold Bond Mattress has expanded its organic collection by adding three GOTS-certi- fied organic mattresses to its line-up. Available in five-inch, eight-inch and 10-


inch profiles, the new mattresses are con- structed with organic cotton and flame re- sistant wool, and wrapped in organic cotton twill covers. Certified organic by the Global Organic Textile Standard (GOTS), the mat- tresses are produced with raw materials that have been tracked and logged as meeting the high standards GOTS requires of organic suppliers and manufacturers. “When you look at the futon demographic,”


explained Gold Bond Mattress President Rob- ert Naboicheck, “a large segment of the market is young people in smaller apartments who get


double-duty from our products. They are far more concerned about living a healthier, more natural lifestyle and have been gravitating to our limited organic line. We are expanding the offer- ing because our dealers feel they will increase sales with more options on the floor.” Gold Bond unveiled its inaugural organic futon mattress collection last year with three designs crafted from a combination of organic cotton, wool and natural latex. The GOTS-cer- tified mattresses, like the initial launch, are de- signed to work with traditional futon frames or the increasingly popular platform beds. The three sizes vary in the amount of cotton used in manufacturing. The five-inch profile features 50 pounds of organic cotton and re- tails at $1,599 in queen, while the eight-inch queen mattress has 80 pounds of organic cotton and retails at $1,999. The 10-inch


mattress is packed with 90 pounds of organic cotton and is priced to retail at $2,199. Each mattress includes needle-punched wool for flame resistance. “Within the organic mattress category, there


is no better value out there on GOTS-certi- fied organic product,” Naboicheck stated. “I believe these mattresses will be a winner for our retail partners from a cost standpoint.” Visit goldbondmattress.com


Buying a mattress feels complicated, with BedFax®


it’s simplified. Help both your customer and RSA with the sales process. The BEDFAX® program is about Transparency In Marketing.


Surveys show that nearly 1 in 3 mattress buyers wants to know the contents of the mattress. There is a new level of comfort when contents are listed and verified.


The Specialty Sleep Association’s BEDFAX® is a third-party voluntary industry “verification” system that allows manufacturers to identify the contents of their mattress products and help the customer clarify her buying process.


Contact SSA at info@BEDFAX.org for more information.


Visit our show space at Las Vegas Market (C1565) for complete details about this program.


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