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“ Our sheets feature exceptional construction and provide added benefits to the end consumer, allowing them to choose from a variety of technical textile-driven linens that improve their sleep environment.”

PureCare Expands Two of Its Best-Selling Top-Of-Bed Lines By Gretchen Kast Expanding upon its highly successful SUB- 0° cooling pillow and premium Elements sheet collections, PureCare is introducing three new pillows and one new line of sheets at the Las Vegas Market. The new pillow ad- ditions build upon the success of the com- pany’s franchise of cooling products powered by the exclusive FRíO technical textile, while the new Elements sheet is made with the ecological Lenzing Modal textile. The three new SUB-0° pillow introductions add additional comfort options to the success- ful hybrid pillow line, which invites customers to “Find Relief from Sleep Heat.” Adding to the line’s existing SoftCell Chill, Identically Down and Down Combo pillows, PureCare is re-inventing its top-selling PureCare Plush Gel-egant (sculpted memory foam and cool- ing gel), Replenish (memory foam and cooling gel), and Down (white down and feathers) pil- lows and adding them to the SUB-0° pillow line. The key technical textile in each SUB-0° pillow cover is PureCare’s exclusive FRIO rap- id chill cooling fiber and Tencel blend, resulting in a responsive material that is more absorbent than cotton, softer than silk and cools five times faster than traditional polyester. With the new SUB-0° pillows, the collection will now offer six pillows in total. “The overwhelming demand for our exclusive

FRíO rapid chill cooling fibers has encouraged us to bring cooling technology to new pillows, sheets and protectors–and those products are seeing success in retail stores around the country. SUB-0° has been our fastest selling pillow line in history, so it was only natural to update some of our bestselling PureCare Plush pillows and add this cooling technology,” stated President and COO Jeff Bergman. “Now there are more comfort and construction options for customers to choose while still getting the ben- efits of our FRíO cooling fabric.”

PureCare is also introducing a new line of

Arbor sheets to the popular Elements premi- um sheet collection. The Arbor line features a sateen weave of long staple cotton and ecologically blended Modal fibers. Derived from the pulp of European Beechwood trees, the Modal textile is twice as soft as cotton, bringing a lavish feel to the line. This new line provides retailers with a luxury sheet option at an introductory price point. “The Elements collection is built on the foundation of our ‘Fit,’ ‘Feel’ and ‘Finish’ sto- ry,” explained Bergman. “Our sheets feature exceptional construction and provide add- ed benefits to the end consumer, allowing them to choose from a variety of techni- cal textile-driven linens that improve their sleep environment.” The “Fit” of every Elements sheet re-

fers to the Precision-Fit corners and thick elastic band on the fitted sheet, as well as four additional inches of width on the flat sheet and a generous eight-inch envelop- ing pocket on every pillowcase. The “Feel” speaks to the quality and comfort of Pu- reCare’s long staple cotton fibers blended with Modal and the resulting smooth, sup- ple touch. Last but certainly not least, the antimicrobial silver treatment and unique technical textiles built into every line rounds out the story of the “Finish.” “We are listening to our customers, and creating the products they want. The tech- nology infused by technical textiles is pro- viding benefits for consumers beyond what was offered previously, and buyers are re- sponding to that,” Bergman explained. “With our broad selection of intelligent product designs, we provide our retailers expand- ed company profits with products that help consumers move toward a cleaner, healthier and more customized rest.” Visit

40 Sleep Retailer / Summer 2016

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