ENERGY 2020
ENERGY 2020
RAPID CHANGE
WHO WILL BE THE
The energy supply market is changing fast. With the future for energy supply likely to be characterised by further shifts to personalisation, with innovative products and services giving customers more choice and greater freedom to control their
WINNERS?
The UK energy supply industry is facing its biggest shake-up since deregulation, putting companies in the sector under unprecedented pressure to develop winning strategies.
With new competitors and technological innovation inspiring enhanced products and services, energy suppliers need to adapt quickly if they want to retain the trust of energy customers and increase market share. However, a number of the capabilities they need to succeed in this future market – being innovative, digitally advanced and highly efficient – are not those traditionally associated with the utilities sector.
TO BE A WINNER, AN ENERGY SUPPLIER MUST DECIDE NOW HOW FAR IT IS WILLING AND ABLE TO CHANGE… • Technology is emerging as a leading driver of change in energy markets around the world
• Changes in how electricity is generated and stored are also contributing to the disruption of the industry
• Energy companies are already facing much higher levels of competition than in the past
SO, HOW CAN ENERGY SUPPLIERS TAKE ADVANTAGE OF THE DISRUPTIVE FACTORS FACING THE ENERGY INDUSTRY? • Keeping ahead through innovation • Becoming digitally normal • Frontier efficiency and operational excellence
However, these capabilities will only work together if combined with customer centricity. The customer, as always, is the drive wheel behind a successful model of energy supply. We already see a number of new entrants and existing suppliers using combinations of these capabilities to define new and differentiated business models.
energy demand (and possibly own supply), the whole identity of a supplier is changing – energy supply companies can no longer rely on their traditional heritage and expertise to compete.
CAPABILITIES Furthermore, as the pace of this change accelerates, the need for energy suppliers to focus on the right capabilities is becoming greater.
FUTURE ENERGY 2020 INSIGHTS We will be exploring each of these three capabilities in coming releases of Energy 2020 insights that will explain how energy suppliers can start to position themselves as winners in the changing market.
These are the capabilities that allow them to create the products and services that will put the most pressure
on their competitors which give them the flexibility to adapt to disruption quickly and successfully making them the envy of the market on price, quality and service.
In addition to the overriding need for customer centricity, we believe these capabilities are a greater focus on innovation, becoming digitally normal and leading continually on cost efficiency and operational excellence.
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www.windenergynetwork.co.uk PwC Click to view more info
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