Editors’ Picks 2 Known for its ultra- traditional mattress 1 Colonial LLC continues to be committed to
helping retailers boost their sales—taking the most credible approach to determining the most successful in-store marketing practices. With the completion of its in-depth quantitative and qualitative research studies, Colonial can offer retailers a comprehensive range of valuable consumer insights that can really change the dynamic for any brand.
4 Malouf is making it easier for retailers to
increase their tickets with a full line-up of Tencel-themed sleep accessories, including mattress protectors, pillow covers and sheets. A soft, sustainable fiber, Tencel offers comprehensive advanced moisture management and superior temperature regulation properties. Combined with value-oriented price points, Malouf’s bundled Tencel line is sure to move on retail floors.
offerings, Shifman Mattresses made a notable entrance into a more contemporary category at the Spring High Point Market with new mattresses specially designed for platform bases. Just like the company’s lines of box spring-partnered luxury mattresses, Shifman’s high-end platform bed collection is two-sided—adding increased value and longevity— and crafted with the same care and attention to detail for which the company is known.
Publisher
.............................Christopher Schriever
chris@bluehouse.us
Managing Editor
...............................Gretchen Kast
gretchen@bluehouse.us
Editor..........................................Brooke S. Pisarsky
brooke@bluehouse.us
Creative Director .....................................Katie Petty
katie@bluehouse.us
unification of its iconic Beautyrest brand, Simmons is on a record-setting pace for the year. The full line-up boasts exclusive technologies and advanced materials, offering unparalleled value, comfort and support at every price point. With great feels, improved memory foam technology, enhanced aesthetics and the popularity of the “Get Your Beautyrest” marketing campaign, the Beautyrest Recharge Hybrid line has resonated with consumers— making it a standout at retail and driving the company’s sales momentum.
3 Coming off the 5 Viscosoft is pushing the envelop on
sustainable bedding with its EcoSoft foam. Made from more than 60% natural oil polyols, this advanced material offers a higher percentage of renewable resources than most foams currently on the market. The unique cellular structure allows for enhanced durability and better breathability, as proven by independent testing. Viscosoft is passing these benefits onto the consumer with a collection of EcoSoft Pillows that provides unparalleled comfort and support.
Design & Print Firm ...............................Blue House
bluehouse.us
Web Manager ........................................Blue House
bluehouse.us
Providing bedding retailers with information and insights on a variety of Mattress and Bedding products. Since 1995.
6 Comfort Revolution recently partnered
with Dow Innovations Dow Polyurethanes to develop the cutting-edge Hydraluxe Cooling Gel Pillow. Made from superior memory foam and technologically advanced materials, the pillow was shown to sleep significantly cooler than other sample pillows in independent testing. By providing the optimum sleep temperature along with the cradling comfort and support of memory foam, this unique pillow allows for longer, more comfortable sleep and a fully rested start to the day.
6 Sleep Retailer / Summer 2015
Sleep Retailer is published quarterly by Blue House Design, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. © Copyright 2015. All rights reserved. Address correspondence to: Editor c/o Sleep Retailer, Blue House, 2168 Wisconsin Ave, NW, Washington, DC 20007. The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at
info@sleepretailer.com.
CIRCULATION NOTICE: Sleep Retailer will print 19,000 copies of Sleep Retailer. It will be mailed to our current list of more than 16,800 home furnishings retailers, buyers, owners and managers. We do not subscribe to a circula- tion auditing service but we are ready, willing and able to provide advertisers certification of mailing as reported by the US Postal Service.
Sleep Retailer: ISSN 2163-7571
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