Cover Story
Handcrafted Quality with a Global Reach Therapedic International Strikes the Right Balance
By Gretchen Kast
Handcrafted mattresses and innovative technologies. American sourcing and international distribution. High- end styling and mass consumer appeal. For more than 50 years, Therapedic International has had its finger on the pulse of the bedding marketplace—successfully striking the right balance to offer its retail partners the unique benefits of working with a small independent manufacturer with widespread global capabilities.
ince it first opened its doors in 1957, Therapedic has hand-crafted each one of its mattresses to ensure that only the finest materials go into its products. Over the years, this attention-to-detail has expanded to include the strategic develop- ment of the latest in patented bedding tech- nologies. It is this longstanding dedication to both craftsmanship and innovation that has allowed Therapedic to grow from a lo- cal manufacturer to a worldwide corporation with over 50 licensees across six continents. “While Therapedic is a large, internation- al bedding company,” explains Therapedic President and CEO Gerry Borreggine, “we operate simply, without many layers of man- agement, which puts us much closer to our customer—the retailer.” This unique business model is what sets the company apart from its competitors. Therapedic has established itself as an essential alternative to top name bedding brands by maintaining the management capabilities and quality control of a small- er, specialized brand—while also offering the reach and recognition of a global pow- erhouse. In the past five years alone, the company has significantly increased its brand awareness and distribution worldwide through strategic partnerships.
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But a great business model is nothing without quality products to back it up—and Therapedic has cultivated a portfolio that offers a unique combination of high-end innovation and recog- nizable selling points. Thereapedic mattresses are designed with the retail space in mind, with today’s consumer serving as the company’s biggest source of inspiration. With comfort as its main priority, Therapedic has developed and patented a number of advanced mattress tech- nologies to ensure that all of its products offer superior support, durability and feel. By incorpo- rating these advanced features into hand-craft- ed mattresses, the company makes beds that truly stand out on the retail floor.
“Gel and visco memory foam remain attrac-
tive features to consumers, but, it’s comfort that resonates best with consumers,” Borreg- gine explains. “The school crossing guard, or the plumber in the market for a new mattress doesn’t care if it’s filled with chocolate pud- ding as long as it delivers a comfortable and good night’s sleep.”
Body pain is one of the leading causes of sleep disturbances and research has shown that proper spinal alignment is essential to op- timizing rest and recovery. As such, Therapedic developed its proprietary HourGlass support system, first featured in its popular BackSense Collection. This flexible support technology
maintains spinal alignment with enhanced support in critical areas. By increasing firm- ness by 18% at the shoulders and hips and 13% at the lumbar area, this unique system keeps the body in a neutral position so that it can achieve restorative sleep. The HourGlass support zones are further enhanced in the BackSense collection by Therapedic’s pat- ented reactive coils. As more weight is added to the individual coils, they respond with in- creased support. With an open spring design and a zoned configuration, the coils vary in density across the sleep surface to offer indi- vidualized support throughout the body.
Gerry Borreggine, CEO, and Norman Rosenblatt, Chairman of Therapedic.
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