ACCESSORIES
Dormeo Launches the First Mattress Topper with Octaspring Technology By Brooke S. Pisarsky
Dormeo N.A. is introducing its first mattress topper at the Summer Las Vegas Market, a three-inch model designed to provide retailers with yet another option featuring the unique Octaspring Technology. With all of the comfort, support and durability benefits for which the Dormeo is known, the topper is the perfect way to supplement the feel of any mattress or rejuvenate and add life to an older one. “Demand for top of bed products has never been higher. We developed this new topper following conversations with many of our retail partners looking for a way to increase ticket sales while providing customers a wid- er variety of products to help them get a good night’s sleep,” said Dormeo Chief Executive Officer Jon Stowe. The Octaspring Technology’s patented eight-sided honeycomb structure provides
increased comfort, support and ventilation. Each Octaspring features eight reinforced sides, a series of air vents and a hole in the center that allows humid air to pass through and away. Along with its medium-firm feel, the new topper features five-zoned con- struction consisting of strategically placed ECOCELL EcoSprings that contour to the body
while providing pressure-relieving
comfort and zoned
support.aThe four-way stretch knit cover and 360-degree wave air- mesh sides allow the topper to breathe, pro- moting a cool and comfortable night’s sleep. Dust-mite and bacteria resistant, it requires no flipping or turning and is machine wash- able. Available in twin, queen and king sizes, the new topper touts retail prices that start at $159. Visit
trydormeo.com
Blu Sleep Provides Enhanced Airflow and Freshness With New Purity Pillow
By Christopher Schriever BLU Sleep Products is unveiling the highly breathable and fully washable Purity pillow at the Summer Las Vegas Market. After many years of engineering innovative pillows that tout air-flow breathability, water-expanded memory foams and feature materials such as Aloe, Soy, Lavender and unique foamed gels, the company is once again expanding its successful accessories portfolio with this new offering.
Made from high-quality Italian foam, the
new Purity memory foam pillow offers un- surpassed airflow and a cool, plush feel. The pillow’s honeycombed open cell structure and ventilation holes enhance its breathabil- ity—making it 500 times more breathable than conventional memory foam pillows. With its advanced formulation and design, the wa-
40 Sleep Retailer / Summer 2015
ter-expanded foam remains soft, elastic, cool and adaptable to the consumer. “This new breathable and washable pillow
has benefits beyond any conventional memo- ry foam pillows in the market,” explained Alex Ciccolella, company owner and president. As with all of Blu Sleep Products’ Nature Collection pillows, the Purity features a soft Tencel fabric cover, which provides advanced wicking capabilities to keep the skin dry. The covers are then treated with anti-bacterial Silver Clear to eliminate bacteria, mildew and maintain freshness. The full pillow can also be washed in front-loading washing machine at 150 degrees Fahrenheit to added freshness, ensuring that it remains clean, odor free and allergen free. This new offering has also been tested according to rigorous standards, meeting the UNI EN ISO 6333 wash test, the UNI EN
ISO 4638 breathability test, the CATAS certi- fication and the LAPI cigarette test. “Our pillows offer a distinct super plush squeezable feel that benefits all types of sleepers including back, stomach and side sleepers,” Ciccolella continued. “We are proud to offer another new pillow to our family of uniquely engineered and designed pillows.” Visit
blusleepproducts.com
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