PRODUCT FOCUS
lumber from sustainable for- ests and recycled steel springs. Shifman’s opulent Cezanne mattress utilizes all of the above natural materials as well as incor- porates layers of plush pashmi- na cashmere and natural talalay latex foam to provide gentle or- thopedic support for the ultimate sleeping experience.
4 OMI
Committed to offering consum- ers the finest organic latex bed- ding, all of Organic Mattresses Inc.
products are made with
high-quality, certified-organic ma- terials and backed by a long list of rigorous certifications. OMI’s customers receive the coveted “Purity Guarantee” that says, “If you find a product purer than ours we will give you our mattress for free.” The company recently doubled its number of third-party certified offerings with the intro- duction of the OMI Certified-Or- ganic Collection. With twelve beds that adhere to the premium Glob- al Organic Textile Standard and feature a fully certified-organic Dunlop latex core, this collection provides consumers with a level of choice that is not often associ- ated with this niche of the market. The company further expanded its environmentally conscious of- ferings with the nine-bed Naturals by OMI, designed for consumers looking to reduce harmful chem- icals in their home, but are not interested in going fully organ- ic—a fast-growing segment of the healthy-lifestyle market. Hand- crafted in the United States using Oeko-Tex-certified latex and fab- ric, the Greenguard-certified Nat- urals by OMI collection is pack-
aged in UPS-size cartons, making it easy for retailers to deliver and store in their warehouses.
5 Vispring
As more information about the dangers of off-gassing are re- vealed, some mattress compa- nies are playing catch-up with an increasingly educated public. But Vispring has been refining the subtle art of pairing the perfect combination of spring size, ten- sions and resilience with the finest materials nature has to offer since 1901. The company has never wavered from its original philoso- phy of using the best craftsman- ship and quality materials to pro- duce the finest beds in the world. Vispring’s luxury beds are crafted by artisans using 100% Platinum Certified British fleece wool, Turk- ish long-fiber cotton, cashmere and European horsetail, untwist- ed by hand. Natural fibers are hypo-allergenic, breathable and ten times more absorbent than synthetic materials,
regulating
body temperature and ensuring a naturally healthy night’s sleep. The fibers are expertly blended and hand-teased before being laid over individually pocketed Vanadi-
Visit /
sleepandbeyond.com,
naturepedic.com,
shifmanmattresses.com,
omimattress.com,
vispring.com and
goldbondmattress.com sleepretailer.com 19
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um steel springs. The result is an exceptionally harmonious blend of strength and softness, comfort and support—offering consumers a naturally luxurious option.
6 Gold Bond
In response to increased con- sumer interest in natural prod- ucts, Gold Bond teamed up with Vystar Corporation to develop the new Brilliance Collection. This six-bed line-up features Vytex natural rubber latex, a first-of-its- kind material. By removing the al- lergy- and odor-causing proteins and non-rubbers from the raw material, this unique component retains its positive physical attri- butes and sustainable proper- ties while eliminating any harm-
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ful features. The latex remains durable and resilient, providing superior comfort and support in addition to being eco-friendly. Boasting a bold, eye-catching aesthetic along with a dual latex and natural story, the Brilliance Collection offers retailers a trio of successful selling points to help them
differentiate themselves
from competitors and operate at higher margins.
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