COVER STORY
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(1) Model from the Tommy Bahama hybrid collection; (2) Model from the Tommy Bahama innerspring collection; (3) Model from the Tommy Bahama specialty foam collection.
“ We continue to ‘push the envelope’ in creative design and with new products.”
TURN TO PAGE 44 TO LEARN MORE ABOUT THE
EXCITING NEW PRODUCTS THERAPEDIC HAS IN
STORE FOR THE SUMMER LAS VEGAS MARKET!
Following the success of the BackSense line-up, Therapedic incorporated the Hour- Glass support to a number of new collec- tions—including its environmentally-friendly EcoGel beds. This popular collection features a prepolymer-swirled gel foam compound—pro- viding greater gel coverage to offer maximum body conformance, pressure relief and tem- perature regulation. With an open cell design, this foam wicks away moisture and increases airflow in order to increase oxygen exposure to the skin cells and improve blood flow. For the updated EcoGel2 line, Therapedic then fused the HourGlass system atop the layer of gel- swirled memory foam to create the first ever gel-on-gel foam mattress—keeping the mat- tress 30% cooler than any other foam bed on the market. By combining these two technol- ogies, Therapedic equips retailers with a story that resonates with consumers: superior sup- port and quantifiable temperature regulation. “Hybrid mattresses are leading the spe- cialty sleep category. It is clearly a concept that consumers understand; hybrids offer the best of the newest bedding technolo- gies in one product. Our new models have it
10 Sleep Retailer / Summer 2015
all—gel, latex and innerspring—and are per- fect for the person who wants the best of everything,” said Borreggine. “Adding inner- spring and latex makes our product unique and gives our retailers even more differenti- ation on showroom floors.” It’s that careful balance that Therapedic aims to strike in developing all its new prod- ucts: keeping things exciting and innovative in ways that will continue to resonate with consumers. “We like different and progressive product styling, but we have learned that we can’t be too different to stay successful,” says Borreggine. “We continue to ‘push the enve- lope’ in creative design and with new products.” Therapedic found that sweet spot earlier this year with the stylish new Tommy Baha- ma Home Collection. Following an exclusive license agreement, Therapedic worked closely with the iconic lifestyle brand to develop the collection that would quickly become the most successful launch in the company’s 58-year history. Comprised of nine island-inspired beds, this collection provides retailers with a wide range of high-end offerings including three innerspring, three hybrid and three top-
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