Product Focus
Diversifying the Eco-Friendly Bedding Market
By Gretchen Kast and Brooke S. Pisarsky Over the past decade, we have seen the organic product market grow increasingly prevalent across the board—and bedding is no exception. Today there are more environmentally-conscious mattress choices than ever before. Whether they’re looking for certified organic or simply natural, high-end luxury or an entry-level price tag, there is an eco-friendly option for every kind of mattress consumer. With such a variety of choices and claims, how can retailers select which products to add to their showroom floors? We’ve highlighted a diverse list of manufacturers that are committed to offering high-quality, eco-friendly bedding.
1 Sleep & Beyond Boasting a long line of certifi-
1
cations that range from USDA Organic and WOOLMARK to Oeko-Tex 100 and GOTS, Sleep & Beyond is committed to its vision of providing the highest quality organic bedding at the most competitive prices. Uti- lizing organic wool from sheep
raised in the Kyrgyz Republic, Sleep & Beyond crafts all nat- ural, chemical-free products designed to promote deeper, more restful sleep. Wool is in- herently hypoallergenic, anti- bacterial and fire resistant. Nat- urally temperature regulating, it promotes enhanced airflow that eliminates the possibility of overheating. Because of this exceptional breathability and moisture-wicking property, wool has the added advantage of also being dust mite-, mold- and mildew-free, making it a perfect bedding choice for those who suffer from allergies.
2 Naturepedic Naturepedic offers a comprehen-
2 18 Sleep Retailer / Summer 2015
sive portfolio of certified organ- ic sleep solutions for the whole family—from crib mattresses to full sleep systems. The company’s EOS mattress adds to the unique benefits of healthier, natural mate-
rials by offering advanced custom- izable comfort and support. With no chemical flame-retardants nor toxic adhesives, the EOS is Global Organic Textile Standard (GOTS) certified. The cotton used is grown without synthetic pesticides or GMOs and the wool is certified organic and gathered from hu- manely treated sheep. The individ- ually encased coils in the bottom support layer isolate movement and lessen motion transfer, while the entire system provides superi- or temperature control by allowing greater heat transfer. The EOS further enhances these selling points with customizable features. Consumers can personalize their comfort level with a choice of ei- ther plush or firm encased coils, and a comfort layer of soft, medi- um or firm certified organic latex or soft microcoils. With a modern, European aesthetic and easy box shipping, Naturepedic’s EOS Col- lection bolsters all of the benefits of an organic bedding product with
distinct features that will
broaden its appeal to a wide range of consumers.
3 Shifman Priding itself on being green be-
fore “being green” became pop- ular, Shifman Mattress Company has—from its creation—focused on using only the highest quality natural materials. The finest, ap- parel-grade, all-natural cotton is processed onsite to ensure that it meets Shifman’s quality stan- dards. Recognized as the opti- mum mattress filler, cotton lasts longer than other materials and is known for its breathability. These upscale beds are handcrafted with New Zealand Joma wool, imported Italian twine made from hemp, the finest grade spruce
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50