ACCESSORIES
PureCare Expands Elements Collection To Offer New Premium Cooling Option
By Gretchen Kast PureCare is expanding its technical tex- tile-focused Elements sheet collection with the launch of Glacies “of the ice” premium sheet line at the Summer Las Vegas Market. Featuring a blend of mineral-based FRIO Rapid Cooling Fibers and plush Tencel, Gla- cies offers consumers a luxury responsive textile that is more absorbent than cotton, softer than silk and cools five times faster than traditional polyester.
“Our new Glacies sheet collection featuring
“ Featuring a blend of mineral-based FRIO Rapid Cooling Fibers and plush Tencel, Glacies offers consumers a luxury responsive textile”
Frio cooling fibers represents a breakthrough in innovation and product development,” said Jeff Bergman, President and COO at Pure- Care. “Consumers are looking for products that keep them cool all night and sustain that cooling effect for the lifetime of the product. With Glacies, we have delivered on that re- quest and designed a product that feels spec- tacular, fits perfectly and cools you all night long with our technical textile, Frio fibers.” The new Glacies line fits seamlessly into
PureCare’s Elements premium sheet collec- tion, which the company says is off to an ex- traordinary start—citing almost $500,000 in sales in the line’s first 60 days. The existing line-up also includes Seacell/Halio “of the sea”, Celliant/Lumen “of the light” and Bam- boo/Terrene “of the earth”. Each line is made with extra attention to detail that makes qual- ity sheets inviting, offering lush fabrics, a su- perior fit and advanced materials to enhance personal comfort and wellness. The Glacies sheet line continues to em- brace the “Feel, Fit and Finish” story offered by the Elements sheet ensemble. The “Fit” features a pocketed precision-fit corner and elastic cuff on the fitted sheet providing a crisp and steady fit for the sleep surface.
Each pillowcase features a deep pillow pock- et, ensuring that the pillow won’t shift from the case throughout the night. The “Feel” is derived from Micarex cooling fibers which are blended with Tencel and woven into a luxuri- ous sateen finish producing a lush fabric with a lavish feel. The “Finish” is achieved by the addition of PureCare’s Antibacterial Silver ion treatment, which locates and deactivates bacteria on contact. The Glacies line is avail- able in four signature colors: light blue, white, ivory and dove gray. With unique and attractive packaging and an inviting three-dimensional point of pur- chase support program for retail stores, Pu- reCare provides retailers with an easy point of purchase tool for retailers to sell the Ele- ments sheet collection. Retail stores offering the PureCare Elements collection are able to display the sheets with a dynamic open, three-dimensional and customizable display. Each cylindrical Elements package features a built-in product swatch so the consumer can see and feel the material of the sheet set. These open island display units offer an eye-catching and inviting environment for consumers to easily touch, feel and examine the product in-store. “The power of PureCare’s health and well- ness products is that we provide our con- sumers the opportunity to customize their sleep environments with technical textiles that fit their specific needs,” explained Sean Bergman, PureCare’s CMO. “The addition of Glacies expands our FRíO cooling story from protectors into our successful Ele- ments premium sheets collection, providing our retailers with multiple touch points for the cooling story sale.” Visit
PureCare.com
sleepretailer.com 37
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