MATTRESS
OMI Introduces New High-End OrganicPedic Earth Collection
a marketplace currently occupied by much higher priced imported brands.
By Gretchen Kast
Organic Mattresses, Inc. is solidifying its position in the high-end luxury market with the introduction of the OrganicPedic Earth Collection at the Summer Las Vegas Mar- ket. The new line of natural beds will bring an American-made, high-end luxury feel to
Made from certified organic cotton fab- ric, certified organic wool and 100% natural organic latex cores, the OrganicPedic Earth line brings a unique level of plushness that is unmatched in the organic category. Further- more, the collection is petroleum-free, animal cruelty-free, renewable, biodegradable and manufactured without toxic chemicals in the only large-scale exclusively organic manufac- turing facility in North America. Four models of this new line-up will be introduced at the Summer Las Vegas Market and will range from $3,580 to $5,600 at retail. “Historically, we have built our products for and served consumers who have a natural disposition to organic, healthy lifestyles,” said OMI’s Chief Executive Officer Kurt Ling. “Nat-
ural and organics is the new ‘luxury’ and when we were designing the OrganicPedic Earth collection our goal was simple. We wanted to create something that appealed to the ul- tra-premium consumer by offering a luxurious look and feel when compared to other high- end imported and domestic brands on the market today. This is the most exciting mat- tress we have introduced in 13 years.” Company founder Walt Bader gives credit for this new line to the many retailers who contributed to the design decisions and encouraged OMI to move in this direction. Initial consumer testing has proven that Or- ganicpedic Earth has a completely distinct and luxurious comfort and that it has been exceptionally well received by OMIs current retail structure. Visit
omimattress.com
Englander Revamps Its Lifestyle Line For Las Vegas Introduction
By Brooke S. Pisarsky Englander Sleep Products will launch its rede- signed Lifestyle collection at the Summer Las Vegas Market, leveraging a new cooling tech- nology that has been re-priced at aggressive values that retailers will want to promote. The revamp of the three-model hybrid line includes the use of woven fabrics that incorporate a new Thermo-Gel finish. Ther- mo-Gel provides cooling properties in addi- tion to those delivered by the gel-visco foam layers in the first two beds and the gel-in- fused latex featured in the ultra-luxury mod- el at the top.
“One of our strategies is to remain at the forefront of industry innovation so that we can provide consumers with new technol- ogies that significantly improve their sleep experience,” company president and CEO Kevin Toman explained. “Today’s shoppers are very attuned to the benefits of sleeping
22 Sleep Retailer / Summer 2015
comfort and coolness. Ultimately, we’ll use Thermo-Gel across all of our product lines.” Englander‘s Lifestyle collection is the pro- ducer’s first nationally specified line of hybrid specialty beds. The models, which range from 12 to 14 inches high, all continue to use a two-inch, micro-encased coil unit for individ- ual body conformance. The revamped series also uses a high-density poly foam base, re- ticulated foams for optimum air circulation, “racetrack” foams for firm edge support, and sturdy wood foundations. Positioned as offering “Better Sleep at Every Life Stage,” the 2015 Englander Lifestyle collection has waterfall-style edge treatments and a new brand identity using various shades of blue as seen in the line’s new point-of-sale materials. The new line is set to retail at signifi- cantly better values—ranging from $999 to $1,499 retail in queen—than when it was first launched at the Winter Las Vegas Market.
The company will also present its full port- folio of specialty lines at the summer market, including E-gel, Nature’s Finest Organic and Latex Sleep Systems, Synergy and the Body Form series. Additionally, Englander will showcase its coil-based collections including Posture Support and Posture Support PLUS, 21st Century Sleep Systems and the Tension Ease line. Visit
Englander.com
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