ACCESSORIES
Tempur-Pedic Unveils New Dual Feel TEMPUR-Contour Pillow
“ The sleep-position based models offer clear selling stories for RSAs and straight-forward purchase options for consumers.”
By Gretchen Kast
Building on last year’s successful launch of the TEMPUR-Cloud pillow, Tempur-Pedic is deliv- ering the second phase of its new pillow assort- ment with the TEMPUR-Contour. With a new formulation of TEMPUR material designed specifically for pillows, this new three-model collection features an industry-first Dual Feel, incorporating firm material for neck support and soft material for head comfort. The TEMPUR-Contour collection includes three unique pillow options, each retailing for $129 and designed specifically for a particular sleep position: the TEMPUR-Contour Side- to-Side, TEMPUR-Contour Side-to-Back and TEMPUR-Contour Side-to-Side Breeze. The company is also launching the TEMPUR-Es- sential Support pillow, which features a new feel for back and stomach sleepers at an attractive price point: a suggested retail price of only $79. This innovative new collection was designed from a host of consumer insights. The com- pany’s market research revealed that most customers shop for a pillow by the position they sleep in during the night—but they are
36 Sleep Retailer / Summer 2015
also looking for an easy shopping experience. As such, Tempur-Pedic used anthropometric data and sleep science research to develop the contours of the pillows to ensure that each model works to enhance its specific sleep po- sition. The curved design allows the pillow to work with how the body moves during sleep to offer uninterrupted sleep. With a ‘high’ side and a ‘low’ side, each model offers two profiles in a ‘one-size-fits-all’ pillow. The TEMPUR-Contour collection provides a wide-range of benefits for both consumers and retailers. The sleep-position based models offer clear selling stories for RSAs and straight- forward purchase options for consumers. By offering two profiles in one pillow, this new line- up reduces the SKU count and simplifies the process of fitting customers to the right pillow. Tempur-Pedic is also introducing replace- ment covers for all the mattresses in our Contour, Cloud and Flex collections. The ex- clusive replacement EasyRefresh Cover can be zipped off and on in a flash, so consumers can always count on a fresh, clean mattress. Its smooth-gliding 360-degree zipper is easily accessed from any side of the bed, making it simple to wash or replace the cover as needed. The company is also unveiling a new version of the EasyRefresh Cover with a built-in pro- tector, eliminating the excess bulk of an addi- tional protector layer that can fall off or move around. Sized to securely fit Tempur-Pedic Su- preme, Elite and Luxe mattresses, the covers are easy to zip on and off and are machine wash/tumble dry. Visit
tempurpedic.com
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