COVER STORY
Above: In-store display of the exclusive FloatingFoam in Tommy Bahama.
of-the-line specialty options. Each model is made from high-quality materials sourced in the United States and features the company’s latest proprietary technology: the non-toxic and eco-friendly “Floating Foam” core. This exclusive support system offers increased air- flow to mimic a relaxing floating sensation, and features a wrapped coil unit that includes an offset “floating” center to ensure more resilient and responsive support from shoulder to hip. “Tommy Bahama is a brand we admired
and felt had a strong future in the mattress category,” Borreggine explains. “About a year ago the corporate team assessed our current offerings and we felt that we needed to make a stronger statement at the upper-end of our offerings. We identified Tommy Bahama as a brand that could penetrate the higher-end market. In a short time we signed an exclusive license agreement with them to work as part- ners in the mattress category.” Since its establishment in August 1992, the
Tommy Bahama brand has defined relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection.
In addition to more than 150 Tommy Baha- ma retail locations worldwide, its products are also sold online and at specialty retailer stores across the country. With burnished brass cor- ner guards on the top models and decora- tive branded ribbon and linen-inspired corner guards throughout, the Tommy Bahama Home Collection evokes the same relaxed elegance for which the Tommy Bahama name is known. The ubiquitous brand’s aesthetic is wo- ven throughout the collection (in the model names, comfort feels, cover styling) to cre- ate a clear step-up program. The innerspring Gone Coastal, Pier Pressure and Shore Thing models feature a stretch knit top panel embel- lished with a mini palm tree design consistent with the island-inspired image of the brand. The collection’s three hybrid offerings—Pure Paradise, Bay Dreamer and Long Weekend— tout a lattice designed ticking inspired by the palm tree motif on Tommy Bahama’s ready- to-wear shirts. And finally, the top specialty foam models—Nevis, Barbados and Grand Cayman—feature zippered covers that incor- porate a swaying palm frond design and the Tommy Bahama logo.
With a stylish look and built-in brand loyalty,
this collection makes a valuable connection with a well-established consumer demo- graphic—a benefit that is immediately passed on to the retailer. As a whole, this new collec- tion feels like a culmination of Therapedic’s strategic thinking and innovation, offering advanced proprietary technologies, Ameri- can-sourced components and high-end styl- ing under the umbrella of an attention-grab- bing branding story. The future looks bright. With new partner- ships recently finalized in Sri Lanka and Co- lombia, Therapedic continues to aggressively seek new international licensee partners moving forward. The company also plans to expand its exclusive offerings at Bed Bath & Beyond, working closely with the company to develop new top-of-bed products. “Our biggest challenge is keeping it fresh, for
everybody,” Borreggine says. “You need to have a passion for what you do if you are to keep the sparks flying and the excitement there, both in the work you do and the products you create. We aren’t short on passion at Therapedic.” Visit
Therapedic.com
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