MATTRESS
South Bay Introduces New E-Commerce Offerings to Blissful Nights Collection By Gretchen Kast
Specifically designed for retailers that need solutions to support their online strategies, South Bay’s Blissful Nights collection com- bines state of the art technologies and aes- thetics with price points ranging from start- er to premium products. The company will be showcasing a number of valuable Bliss- ful Nights sleep solutions at the Summer Las Vegas Market, including its turnkey and retail specific memory foam mattress, adjustable base and private label programs, in addition to introducing its new memory foam pillow. The latest addition to South Bay’s compre- hensive portfolio of sleep solutions is the new Blissful Nights Memory Foam pillow program. Made from a unique bamboo charcoal memo- ry foam, this collection offers advanced com- fort and tension relief—in addition to being anti-bacterial and humidity regulating. With
a non-temperature sensitive memory foam model as well, this diverse line-up appeals to a wide range of consumers. Both options fea- ture an easy zip-off cover for simple cleaning. South Bay’s turnkey e-commerce memo-
ry foam mattress program offers retailers a clear step-up story that is driven by features and benefits. Made from bamboo charcoal memory foam, the collection ensures supe- rior comfort and support and better articu- lation for adjustable bases. The patented Wedge Edge technology extends the sup- port to the edge of the mattress to maxi- mize the sleep surface. The air channel base foam promotes airflow, while zip-off covers are easily removed for washing. As with all Blissful Nights programs, South Bay offers white glove, drop-shopping directly to the consumers via Fed Ex.
In addition to its pillow and e-commerce mattress line-ups, South Bay will also high-
light its retail specific memory foam mattress program. With a straight-forward step-up story also based on features and benefits, this program is comprised of advanced hy- brid beds—offering latex and memory foam combinations. With a patented Wedge Edge, Air Channel Base Foam and Easy Zip-Off Covers, this program provides retailers with superior margins. South Bay’s Blissful Nights brand brings together the best in specialty bedding with the latest trends in motion bases, in both knockdown and conventional versions. With a strong assortment of pillows, specialty mattress and adjustable bases, the line-up translates into solid consumer solutions to support retailers in increasing their average ticket price. Visit
southbayinternational.com and
blissful-nights.com
E.S. Kluft & Company Releases Aireloom’s New 75th
By Christopher Schriever In honor of the 75th
anniversary celebration
of its Aireloom brand, E. S. Kluft & Compa- ny will introduce a new mattress collection at the Summer Las Vegas Market. The 75th Anniversary Collection will continue the company’s legacy of building innovative, luxury mattresses. Known for innovation, cutting-edge design and on-trend styling, the Airloom brand has been the bed of choice for many consumers since 1940. The company continues to set the bar for impeccable bedding that marries the finest available materials with quality, handmade manufacturing and the Aireloom Lift patented construction techniques. “This is a very exciting time in our com- pany’s history,” said E.S. Kluft & Company Chief Executive Officer David Binke. “In or- der to properly share 75 years of the Aire-
Anniversary Collection
loom brand’s tradition of luxury and quality with our retail partners, we decided to ex- pand the line with collections designed to reflect the high standards the company is known for.”
In conjunction with the anniversary, the company will launch its first national television advertising campaign beginning Labor Day weekend, targeting its key markets. These commercials expand upon E.S. Kluft & Com- pany’s current advertising program, which in- cludes print ads in consumer publications. “Aireloom’s brand platform is centered around California Design. Handmade, which evokes all the wonderful quality of life themes associated with west coast living. Every bed is a labor of love and that craftsmanship can be seen and felt by both our retail partners and consumers alike,” said Binke. “As we cel- ebrate Aireloom’s 75th
anniversary, our mar-
keting focus is on the company’s artisanal qualities and sophisticated aesthetic.” E.S. Kluft & Co. acquired the Aireloom brand
in 2004. Produced in the company’s Califor- nia and Pennsylvania facilities, the luxury mat- tresses are distributed to more than 500 do- mestic and international retail locations. Since acquiring the brand in 2004, E.S Kluft & Co. has produced its luxury mattress- es in its California and Pennsylvania facilities and currently offers distribution to more than 500 domestic and international retail loca- tions. Looking towards the future, E.S. Kluft & Co. has plans to increase international dis- tribution of the iconic American luxury brand. With artisanal craftsmanship and legacy fea- tures such as hand-tied coils and side-stitch- ing, Aireloom offers quality designs and cut- ting-edge, patented production methods. Visit
kluftmattress.com and
aireloom.com
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