Materials
Talalay Global’s New Copper-Infused Latex Provides Unique Medical Benefits By Christopher Schriever
On the heels of its successful introduction of graphite-infused components, Talalay Global will launch a new addition to its Talalay Mineral offerings at the Summer Las Vegas Market. When used in sleep products, mattresses fea- turing Talalay copper can provide consumers with a variety of unique health benefits such as relief from arthritis, bursitis, and rheumatism. With this introduction, the company contin- ues to show its capacity to develop innovative component products that capitalize on the elasticity and durability of Talalay. A mattress made with Talalay Copper provides unsur- passed comfort and superior support, as well as an array of medical benefits. Copper has natural anti-inflammatory properties that cre-
ate a non-magnetic platform that brings re- lief from arthritis, bursitis and rheumatism. A sleep product made with Talalay Copper will naturally combat restlessness and encourage brain stimulation while a person sleeps. By using Talalay Copper, manufacturers can pro- vide a product that is naturally hypoallergenic and dust mite resistant, using anti-microbial fibers to inhibit the growth of bacteria, mold and mildew which is ideal for consumers who suffer from severe asthma or allergies. “When we first introduced Talalay Graphite, we saw tremendous customer and consumer engagement from the natural benefits it brings to the sleep experience. Based on the success of the first product, we decided to expand the line into other areas with additional minerals,”
said Talalay Global Executive Vice President of Marketing, Ken Hinman. “Our manufacturing partners have been very interested in these using components featuring natural minerals. Through these introductions we are helping them develop proprietary products that give their brands an edge in the marketplace.” The addition of copper to the already high- ly resilient Talalay allows the mattress to be- come exceptionally durable. The Talalay mat- tress cores and toppers will not breakdown and take body sets, which will help consumers avoid the “hammock effect.” The ultra-durabil- ity and mineral infused Talalay will allow the Talalay Copper mattress to maintain its show- room feel for an extended period of time. Visit
talalayglobal.com
“ Comfort goes beyond physical properties to include feeling good about the products we bring into our homes.”
Serta Mattresses Now Made With CertiPUR-US Certified Foams By Gretchen Kast
Serta has officially made the switch towards more renewable materials, revealing that the flexible polyurethane foam used in all its mattresses manufactured in the Unit- ed States and Canada are now certified through the CertiPUR-US program. A not-for-profit certification program, Cer-
tiPUR-US focuses specifically on flexible polyurethane foam used in bedding and up- holstered furniture—using analysis from in- dependent, accredited testing laboratories. In order to receive the certification, foams must meet rigorous standards for content, emissions and durability.
“Consumers can rest confidently, knowing that all Serta mattresses and foundations that are available for purchase in stores and online today contain flexible polyurethane foam that is certified,” said Andrew Gross,
Serta senior vice president of marketing. “The comfort of our customers has always been paramount and today, comfort goes beyond physical properties to include feel- ing good about the products we bring into our homes.”
As one of the foremost mattress brands in the world, Serta’s announcement not only marks a major shift in the public interest in safer, more eco-friendly materials—but an increased consumer demand for transpar- ency and accountability from manufacturers. “Consumers’ interest in certified foam for bedding and upholstered furniture has risen dramatically in recent years,” explained Mike Crowell, CertiPUR-US program executive director, “and Serta’s participation in the pro- gram is a huge milestone for the program as a whole.” Visit
serta.com
28 Sleep Retailer / Summer 2015
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