ABU Matters
Several ABU Members will join the Public Broadcasters International conference this year in Germany
M
r Toshiyuki Sato Special Controller, NHK International Inc. is the Secretary-General
of PBI–Public Broadcasters International which was established in 1991 by the Japanese national broadcaster, TV Ontario – Canada and other major public broadcasters in the world. ABU members like KBS, NHK, RTM and TDM are expected to participate.
The main objective of the association is to exchange views and experiences accumulated through the experiences of public service broadcasters. It is a friendly union of public broadcasters and aims to give opportunities for top executives and professionals to meet once a year face to face. The merit of the periodical gathering is not only in exchanging practical knowledge of broadcasters but also connecting Presidents, CEOs and professionals of different fields in person. Each year about 150 members of 30 to 50 major public broadcasters attend
42 ABU News
the annual conference. Networking top managements and connecting professionals of world broadcasters are the greatest opportunities that PBI can offer.
This year, the PBI will meet in Munich, Germany from September 9 to 11. The hosts are ARD, the German public broadcasters’ network and one of its member organizations BR, Public Broadcasting for Bavaria. Most of the topics of this year’s assembly will be on the various challenges and impacts on public broadcasting by digital technology. It will also explore how public broadcasters attract young audience. Public Media Alliance (former Commonwealth Broadcasters Association) will participate and collaborate with PBI this year.
Like ABU has the Administrative Council, PBI has the Steering Committee which also meets in between the annual conferences. This year the meeting was
held in Munich in the late April. The committee discussed how the PBI this year will be conducted. Many familiar figures like Ulrich Wilhelm (DG, BR), Paula Kerger (President, PBS), Katsuto Momii (President, NHK) have confirmed their attendances as speakers.
In the history of a quarter of a century, ABU members hosted six PBIs: RTM (1996), RTHK (2002), TDM (2004), KBS (2007), NHK (2009) and MediaCorp (2011). Mr Toshiyuki Sato was elected as the fourth Secretary-General of the organization (first from Asia- Pacific region) in the Steering Committee meeting in December last year in Rio de Janeiro as a successor of Mr Charles Greber from France Television for the term of three years.
The PBI next year will be held in Montreal, Canada hosted by CBC (Canadian Broadcasting Corporation) in September. RTM Malaysia will host the conference in 2017.
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