Asia Media Summit returns to Kuala Lumpur
T
he three-day Asia Media Summit 2015 was held in Kuala Lumpur from May 26-28, with
the theme “Transforming broadcasting in the social media era.” The summit, jointly organised by the Asia Pacific Institute for Broadcasting Development (AIBD), Institut Penyiaran dan Penerangan Tun Abdul Razak (IPPTAR) and the Ministry of Communication and Multimedia of Malaysia, discussed the interaction of broadcasters with the social media and its impact on broadcast operations and business.
The summit was attended by decision makers, media professionals, scholars, and stakeholders of news and programming not only from Asia and the Pacific region, but also from Africa, Europe, the Middle East and North America
The Asia Media Summit, launched as an outcome of the 1st Conference of the Ministers of Information and Broadcasting in Asia and the Pacific region in May 2003 in Bangkok, Thailand, was for the first time held in Kuala Lumpur in 2004. After the summit was held in Malaysia for five consecutive years, it was taken to other countries and now returns to Malaysia after six years.
The Asia-Pacific Broadcasting Union (ABU), the International Telecommunication Union (ITU) and the AIBD with the support from the
Department of Communications, Australian Government, and the Ministry of Internal Affairs and Communications (MIC-Japan) organized and carried out a Workshop on “Enhancing Digital Terrestrial Television Broadcasting Transition Experience”. This was held on Monday 25 May 2015, as a pre-summit workshop of the Asia Media Summit 2015.
The workshop provided an opportunity to 45 participants from 23 countries to learn more about the various types of digital terrestrial television technologies that are used around the world - ATSC, DTMB, ISDB-T, and DVB T/T2, future trends of interactive multimedia services in Asia-Pacific, various platforms that media stakeholders could use such as OTT, IPTV, Mobile TV. They also learnt from experiences of the countries such as Japan, Australia, New Zealand which have already completed Analogue Switch Off (ASO) and having implemented the Digital Terrestrial Television broadcasting transition.
Mr Chang Jin, Director of Asia-Pacific Institute for Broadcasting Development (AIBD) said that events such as this workshop provide an opportunity to share experiences and discuss the challenges faced by the broadcasters in their respective countries. Dr Amal Punchihewa, the Director of Technology at ABU highlighted the
need for television broadcasters to act promptly in planning and implementing the digital transition. Ms Sireerat Bunnag, representing the Regional Director of ITU Regional Office for Asia and the Pacific informed the participants of the contribution made by ITU in assisting countries to commence digital transition. ITU expert Mr Andrew King presented a case study from Pacific as an example to the participants.
ABU News 19
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