Sports
Sports Broadcasters in Asia: Towards Deepening Cooperation
T
he Sports Group Conference, May 7-9, 2015 of the Asia Pacific Broadcasting Union in Beijing,
China saw participation by 52 sports broadcasters from across Asia. This comes as broadcasters gear towards one of the most coveted international sporting events, the Rio Summer Olympics in 2016, and several other international events leading to Rio.
The conference looked at issues and challenges faced by broadcasters against the backdrop of increasing rights fee, and technical cost often resulting into broadcasters foregoing the broadcast of important international sporting events. The theme of the 56th ABU Sports conference was “Public Service Broadcasting: Time for Change”.
The conference, opened with a keynote address by the Vice Minister of State Administration of Press, Publication, Radio, Film and Television & President of CCTV, Mr Nie Chenxi. The Vice Minister said that the ABU plays an active part in promoting the exchange and cooperation among the region’s broadcasters. Its contributions have been remarkable in facilitating the dialogue between different cultures.
22 ABU News
Mr Nie Chenxi talked about the importance given to sports development in China and quoted the Chinese president “Sports is a sacred cause in China”. Sports transcends the mere excellence in competition, and embodies many highly cherished human values, such as solidarity, fellowship, and cooperation among people, Mr Nie said.
The Chairperson of the ABU Sports, and the Controller of CCTV Sports, Mr Jiang Heping reiterated the need for broadcasters in Asia to unify for a larger benefit. In a fragmented and a competitive market, where purchasing power matters more than exposure, it’s time to work together towards a win- win situation for all the players in the industry. It’s about finding a balance, adapting to the fast changing media market and embracing innovation in programming and presentation, Mr Heping said.
The Secretary-General of ABU Dr Javad Mottaghi, said that ABU is the largest broadcasting union in the world. He echoed the theme of last Sports Group conference in Macau, Unified Asia, and underlined the importance of cooperation among the Asian
broadcasters. Asia is the emerging market with a huge potential and the broadcasters need to tap this potential, said Dr Mottaghi.
Presenting the ABU Sports report, the Director of ABU Sports, Mr Yanjiang Cai, highlighted the current global market scenario. The ever increasing rights fee, fragmenting market and technological development are something the broadcasters will have to deal with, he said. The Director also underscored the importance of regular exchange of information between ABU Sports, and members in order for the ABU to help and facilitate effectively. Mr Cai presented some of the initiatives being undertaken by the ABU Sports. The ABU Production and Transmission Service, the Content Sharing platform and the work towards building a cohesive ABU Pool will help members in the long run, according to the Sports Director. The ABU Sports also emphasized the importance of members support to achieve these initiatives.
The conference saw several other discussions on topics ranging from managing the business of sports to public service broadcasting. The panel on managing the business of sports had speakers with different backgrounds from right holders to government representatives and broadcasters. The discussion focussed on the need to re-strategize and adapt to the fast evolving market, including policy regulations and support of the governments, if required. The panellists shared experiences and provided fresh perspectives on challenges and opportunities in the region.
The main discussion and the theme of the conference “Public Service
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