D’MOUTH CONNECTED
Dartmouth Connected How Google works
T
here are over 60 trillion pages on the web, yet Google manages to return results of searches in under 1/8 of a second. Have you ever wondered
how it does it and why some pages appear above others in the results? The first thing to understand is that
Google isn’t actually searching the web; the results you see are based on Google’s ‘index’ of web pages. This index contains almost every word found in publicly accessible web pages, in every language on the planet, matched to the web pages on which they appear. This ‘simple’ alphabetical list currently requires 100 million gigabytes of storage space; to put this in perspective, if you were to store a high definition copy of every feature film made since 1888, you’d still only need 0.4% of this space! Google uses a program called a spider (because it ‘crawls’ the web searching for new and updated web pages) to keep this index up to date. It’s estimated that, on
There is no substitute whatsoever for good quality, frequently updated content
By the Dart’s new column about all things internet and social media. Written by made in dartmouth
Sometimes... the answer is closer than you think
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cloudberry-digital.com
computer at home or at work. The majority of Google’s $66 billion dollar revenue
comes from the advertisements it displays in search results and they believe the key to protecting and growing this revenue lies in the relevance of the search results it provides. To this end, Google ‘ranks’ all the pages in its index based on how relevant each one is to the words or phrases it contains. There are over 200 factors affecting the rank assigned to a page for a given word or phrase, which together make up Google’s ‘search algorithms’. These
algorithms are constantly evolving to help Google filter the wheat from the chaff and give you just the results you need. When we started helping our
average, Google processes over 40,000 searches every second. The computing power required to handle this volume of searches is immense, so it’s easy to assume that there is a super-mega-computer somewhere in California like the one at the Met Office – but this is not the case. Instead, when you search for something, the task of retrieving the results from the index is distributed between numerous computers, located in data centres all over the world, using the same sort of hardware you will find in your
Sometimes... the answer is closer than you think
hello@cbdigi.com
made in dartmouth
cloudberry-digital.com
As a UKTI accredited Digital Supply Partner, we can also help you to promote and sell to export markets.
made in dartmouth Based in Dartmouth, we specialise in web sites and social media. Web sites Social media
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www.cloudberry-digital.com 111 01803 225101 Based in Dartmouth, we specialise in web sites and social media.
Since 1997 we have completed over 2,500 digital projects, we have the skills and experience to help your business:
Sell more online Build awareness
Sometimes... the answer is closer than you think
hello@cbdigi.com
Look good on any device Make effective use of social networks 01803 225101
cloudberry-digital.com Based in Dartmouth, we specialise in websites and social media
Since 1997 have completed over 2,500 digital projects we have the skills and experience to help your business.
customers get a good rank in search engines (back in 1997, when Google was still a project at Stanford), it was easy. All that was required was some hidden text in the right places and a few weeks later your site would be on page one. But things have moved on since then and all search engines (yes, there are others!) use very sophisticated methods to calculate relevance scores. This is great news for Google users, but can be frustrating for web site owners using Google as a promotional tool
Web sites Web sites Social media Social media
01803 225101
made in dartmouth
made in dartmouth Sometimes... the answer is Sometimes... the answer i
Based in Dartmouth, we specialise in Based in Dartmouth, we specialise
Since 1997 we have completed o we have the skills and experienc
Since 1997 we have completed we have the skills and experie
Sell more on Build aware Look good on an Make effective use of s
Sell more Build awar
Look good on Make effective use o
As a UKTI accredited Digital Supply you to promote and sell t
Special offers for loca
www.cloudberry-digital
Search marketing Search marketing The Guildhall, Victoria Rd, Dartmouth, TQ6 9RY The Guildhall, Victoria Rd, Dartmouth, TQ6 9RY Datab hello@
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As a UKTI accredited Digital Supp you to promote and sel
Special offers for lo
www.cloudberry-digita
to attract visitors to their site! So, if you are a web site owner, consider this: there is no substitute whatsoever for good quality, frequently updated content if you want your site to be found on Google. So get writing!•
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