that goes into the decision when selecting a venue for these groups.DiFelice normally prioritizes the variables with clients to determine what is most important to them: location, ease of airlift, availability and other factors. It’s common practice to uti- lize the local convention and visitors bureau to get help in determining which propertiesmake themost sense to the indi- vidual client.
“Flexibility and customer service are two of the most important factors that go into planning a successful event, in my view,” said DiFelice. “Our events are always changing, so having somebody on the venue side who understands this change and who is able to communicate it to their team makes the experience of planning much better,and helps in producing a suc- cessful event.”
Knowing what’s important to clients is key. “When comparing the final two properties or brands,most of the time experience in working with the property or brand plays a part into which one is decided upon,” she noted.“If we’re more familiar with X overY, we’ll select X because we feel it removes the variable of the unknown.”
Event Strategy Group was founded decades ago and throughout its history has orchestrated thousands of corporate
events.They have worked with clients like: Lenovo; Lincoln Financial Group; SunGuard; Comcast; eMoney; Serena Software; and many others.
SEI is a leading global provider of asset management, investment processing and investment operations solutions for institu- tional and personal wealth management. Headquartered in Oaks, PA, SEI’s planning staff will choose a venue depending on the type of event and the specific needs of their client at that particular time. SEI has held events for its board at local venues such as the Duportail House, the Wayne Hotel and Bolingbroke. Events for their clients have been hosted at sites such as The Kimmel Center,Appleford Manor and the SheratonValley Forge hotel.
“Depending on the audience,we choose a location close to the office or in the city,” said Caryn Taylor-Lucia, director of events marketing for SEI. “The venues that are
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