NEWS NEWS FMCG TOP


TWEETS thehubpr THE HUB


Definitely a regular occurrence in our office! RT @FMCGnews: 'Breakfast at work’ is a growing trend says MMR - http://bit.ly/W1K9PH


HuffPostTaste HUFFINGTON POST TASTE Why some of the French population thinks horsemeat is tastier than beef http://huff.to/12sD0bh


PackagingEurope PACKAGING EUROPE 'Global FMCG packaging market to be worth $436.5bn in 2013' Says Visiongain Report #Research #FMCG http://www.packagingeurope.com/ Packaging-Europe-


News/51783/Global-FMCG-packag ing-market-to-be-worth-4365bn-in- 2013-Says-Visiongain-Report.html


SBititsios STERGIOS BITITSIOS My understanding of the FMCG industry is that a lot of innovation occurs within R&D and instantly killed by marketing #packchat


IFEexhibition IFE13


Learn more about the products that will be on show at #ife13 http://bit.ly/Wp4dZS


Pro2Pac PRO2PAC


The Pro2Pac Live line-up has been announced. Read more@PackNews: http://www.packagingnews.co.uk/ news/ms-and-warburtons-to- feature-in-pro2pac-live-line-up/ … #Pro2Pac13


infinibottle INFINI BOTTLE


Check out this interesting article on @FMCGnews discussing the need for 'disruptive design' in #packaging: http://bit.ly/11BLPDL


A.G. Barr and Britvic to be


investigated The Office of Fair Trading have referred the proposed acquisition by A.G. BARR plc of Britvic plc to the Competition Commission for further investigation following concerns that it could reduce competition between certain brands of these two soft drinks suppliers. Barr and Britvic are two of the three main players in the UK that offer a wide range of soft drink brands. The other is Coca-Cola Enterprises. Barr and Britvic supply a range of carbonated and non-carbonated soft drink brands: Barr's brands include Orangina, KA and Rubicon as well as IRN BRU, which has a particularly strong presence in Scotland. Britvic's brands include Robinsons, Fruit Shoot, Tango and Pepsi. The OFT's investigation found that the acquisition raised competition concerns with respect to the loss of the competitive constraint from some of Britvic's brands on Barr's IRN BRU and Orangina brands. Consumer survey evidence submitted by the merging parties showed that Coca-Cola and other brands supplied by Coca-Cola Enterprises were important alternative choices for many drinkers of Barr's IRN BRU and Orangina brands. However, it also showed that some of Britvic's brands - in particular Pepsi and Tango - were also sufficiently close alternatives to raise competition concerns. As a result, the OFT could not rule out the possibility of higher prices post-merger.


Sustain call for


spent by the NHS on diet related illness. They hope that some of this money would be spent directly on improving the health and wellbeing of children. Mike Raynor of the Department of Public Health at Oxford University and Chair of Sustain believes fiscal measures will work for the food and drink industry much in the same way as they have to discourage alcohol consumption and drinking. However, Terry Jones, Director of Communications at the Food and Drink Federation has stated that any additional taxation of food will hit the poorest families hardest. He instead insisted that food and drink companies creating new healthier options, investing in consumer education and providing clearer nutritional information will do more to deliver long-term improvements in public health.


First Degree The Minister of State for


Agriculture and Food, David Heath MP has launched the UK's first accredited engineering degree entirely dedicated to food and drink manufacturing. Offered exclusively at Sheffield Hallam University, the new degree, MEng Food Engineering, hopes to combat the difficulties faced by FMCG companies when recruiting engineers. The degree offers students guaranteed work placements with food and drink companies, providing key employment experience and skills. So far some of the high profile names on board are Nestlé, General Mills, McCains Foods, Warburtons and Mars. The creation of the degree comes as part of Graduate Excellence, a project to


create employment-ready engineering graduates for the food and drink manufacturing industry.


BRC invite views on


nutritional labels The British Retail Consortium are launching a consultation seeking views on what the new front of pack nutritional labelling system for food should look like. The consultation, which has been produced in collaboration with the Department of Health, asks how interested parties want the new hybrid system for displaying nutritional


information to be presented and positioned on food packaging. The Department of Health will then draw on the consultation responses when it makes its national recommendation on the content and look of the new labelling system. British Retail Consortium Deputy Food


Director, Andrea Martinez- Inchausti, said, “This is a great example of how retailers are leading the way in helping customers to make informed choices about the food they buy.


McCain Foods rebrands


Join us on Twitter at @FMCGnews


a soft drink tax Sustain have called for an extra tax on soft drinks to be included in the 2013 Budget. In their latest report, A Children's Future Fund, they have claimed that 20p extra per litre would raise around £1 billion a year, a figure which could go towards the £6 billion currently


4 | FMCG News | FMCGNews.co.uk


McCain Foods has undergone a major brand overhaul across their entire portfolio. In partnership with BrandOpus, McCain have introduced a new logo, the first change in over 50 years. The new brand identity aims to


encapsulate the natural landscape of the previous design, establishing the logo as the sunshine, hoping to bring warmth to the McCain brand. The changes come as part of McCain Foods GB strategy to drive brand and category growth. Mark Hodge, McCain head of brand, said, “[It] will help to segment, sign-post and simplify the McCain products range, and reflects our move towards a portfolio encompassing more potato meal solutions". The new packaging is appearing in-store from February.


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