SPOTLIGHT ON DS SMITH PACKAGING Retail Ready
Humdinger Foods have teamed up with American brand, Blue Diamond, to create a tasty new range of almonds positioned as a healthier alternative to snacking. The partnership has seen DS Smith Packaging Belper produce new, high quality retail ready packaging (RRP) for the Blue Diamond UK range. DS Smith Packaging’s fine flute corrugated material CartonFlute®, is designed to give a premium appearance on shelf, which combined with a five colour high quality flexo print helps to support the brand and offer strong shelf standout. The use of the brand identity on the RRP acts as a visual cue, helping to grab the shopper’s attention and encourage selection. Structurally the pack has been designed to offer strength in the supply chain with perforations engineered to ensure the unit opens cleanly and easily each time.
The Right Packaging Recipe
Border Biscuits have proudly baked biscuits for a variety of market sectors for over 25 years. They have relied on DS Smith Packaging Livingston for the last few years, for packs that work in the supply chain and meet the different retail needs of each sales channel. Border Biscuits have a six colour-printed, luxury mini-pack range for cash and carry outlets. The print replicates the image of each biscuit to help promote the quality of the product and with the intention of providing powerful stand out in the category. A second pack, that previously did not meet supermarket needs, was re-engineered by the DS Smith team, to optimise sales cube. The unit has been designed to be single facing with each primary pack double stacked. The result is a perforated RRP that exposes as much of the primary unit as possible; it uses white liners and features effective perforations that work well and open cleanly. John Cunningham, Managing Director of Border Biscuits, confirmed that they are delighted with the results of the packs from DS Smith Packaging, and that, “It’s essential that our suppliers understand our whole process. Packaging can improve line efficiencies and sales effort. Our packs do all that”.
Award Success
DS Smith Packaging triumphed at the seventh annual UK Packaging Awards, one of the most prestigious events for the packaging sector, winning four accolades. The Retail Ready Pack of the Year was presented for an innovative Cadbury’s Pic or Mix dispenser unit developed for Mondeléz International. The high quality, vibrant print was thought to create impact and product differentiation on shelf. This fully recyclable pack works well throughout the supply chain, aiming to meet retailer requirements whilst minimising waste and allowing for quick replenishment. Judges awarded the Hugh Johnson Wine Presentation Pack for its “outstanding innovation, material efficiency, functionality and elegant graphics” with a hat-trick of awards for Best in Show, Corrugated Pack of the Year and Supply Chain Solution of the Year. This recyclable pack offers premium presentation for a high value product whilst reducing supply chain costs. Tony Foster, Sector Director, explains “to be recognised at the UK Packaging Awards in four categories is a huge honour for our teams, who work so hard to innovate and deliver the best solution for each customer”.
DS SMITH PACKAGING Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, SL6 8XY Tel: 0845 260 70 80 Email:
sales.support@
dssp.com
www.dssmithpackaging.com
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