PACKAGING INNOVATIONS PREVIEW
Packaging Innovations
Packaging Innovations is back again this year, with more packaging solutions and inspiration than ever. Over the course of two days a variety of events will take place to ensure visitors can be completely up-to-date on all the latest trends, innovations and technological developments in the packaging industry. A selection of learnShop seminars offer visitors chance to gain in-depth knowledge across a
variety of fields. The show also offers a variety of BIG Debates, inspired by BBC’s Question Time; guests can take part in open debates on topical and sometimes contentious issues. Visitors can also get one-on-one personalised advice from experts at the Packaging Consultancy Clinic, which should clear up any concerns, queries and problems your business might be having. Also, brand new to this year’s show, Packaging Innovations includes a high-level conference for senior packaging professionals and decision-makers. Over two days, the conference will give the senior packaging
community opportunity to discuss the most recent developments and key innovations in the sector, as well as providing chance for networking at the top most level. The conference will have representatives from some of the biggest companies in the industry, including Ron Khan, the Global Packaging Director at Unilver and Peter Singleton, the sustainability Director at Procter & Gamble, as well as many more. Packaging Innovations takes place from the 27-28 February at the NEC Arena in Birmingham. For further information please visit
www.easyfairs.com/piuk_8728
Product-to-person messaging at Packaging Innovations
Denny Bros will be showcasing products to support the informational, advertising, PR, social seeding and experiential campaigns of manufacturers looking to minimise costs and maximise impact at EasyFairs Packaging Innovations, stand F54. Fix-a-Form multi-page labels allow for the communication of large amounts of text on-pack including multiple languages and cross-brand promotions. They work in synergy with the host-pack eliminating the need for major artwork changes to the original packaging. EU regulations are dictating
28 | FMCG News |
FMCGNews.co.uk
that an increasing amount of copy is required on-pack and so brand managers from all sectors, particularly healthcare and toiletries. Important factors still include multi-lingual variants, product testing information, and promotional information outlining the terms and conditions of competitions and giveaways. For the food and FMCG sectors, the supermarket environment is increasingly competitive and on-shelf presence is key to creating sales. With the rising costs of getting POS material into shops and food outlets, it has become much more critical to build a
culture around the brand on shelf with on-pack ideas and the easiest way to make impulse decisions happen is to flag-up intelligent-CRM messaging by using the multi-page label concept Fix-a-Form. As a pharmaceutically accredited company, Denny Bros processes and people are assessed and monitored continually to ensure the development of effective and dependable products. For further information please telephone 01284 701381 or email
fix-a-form@dennybros.com
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