Cover Photo: Charkpak Ltd. page 47
March 2013
Hello readers, and welcome to my first ever FMCG News. Lauren has now departed the magazine for pastures new. She will be very much missed, but I do hope to fill her wonderful shoes!
But what a time it is to come in to the magazine. This issue we will be looking back on the past 12 months in our Year End Review, featuring some of the best product innovations and biggest business deals, as well as celebrating plenty of FMCG success stories. However, as this issue goes to press the food industry is coming under increasing scrutiny as the horsemeat scandal continues to deepen. We take a closer look at the events
Acting Editor: Rebecca Goodacre
rebecca.goodacre@onecoms.co.uk
Graphic Designer: Emma Coppin
emma.coppin@
onecoms.co.uk
Sales Office Manager: Vicky Bullivant
vicky.bullivant@onecoms.co.uk
Account Manager: Vicky Bullivant
vicky.bullivant@onecoms.co.uk
Accounts: Carole Todd
carole.todd@
onecoms.co.uk
Reception: Joanne Cluer
jo@onecoms.co.uk
Associate Publisher: Donna Jenkins
donna@onecoms.co.uk
Publisher: Robert Nisbet
robert@onecoms.co.uk
Media One Communications Ltd, 1 Accent Park, Bakewell Road, Orton Southgate, Peterborough, PE2 6XS. Tel: 01733 385300.
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Copyright 2012©, all rights reserved. No part of this publication may be reproduced in any way without written permission from the publisher. All views and opinions expressed are not necessarily those of the publisher.
QUESTION TIME 18 INDUSTRY NEWS 20 CLARE’S LEGAL LAIR 24 CONTRACTS & PROJECTS 25
PACKAGING INNOVATIONS PREVIEW 28
We look ahead at what to expect from this year’s easyFairs Packaging Innovations show
R&R ICE-CREAM 30
49 LAST WORD Brian Young, director of the BFFF, has the last word on frozen foods
surrounding the scandal, as well as some of the issues it's highlighted in our new news section, News Focus.
Elsewhere, the contentious issue of Palm Oil and sustainability is discussed by two industry experts: Andrew Kyuk of the FDF and Andy Worral from New Britain Oils.
Each of our resident columnists also return. Clare Thomas looks at the year ahead and discusses the biggest legal issues FMCG brands could face in 2013. Mike Faer’s warns brands not to rest on their laurels, and keep innovating, innovating. Whilst, our consumer expert Danielle Pinnington talks of the difficulties faced when launching new products in the current market.
NEWS 4 NEWS FOCUS 7
LAUNCH GALLERY 8 YEAR END REVIEW 12
Nick Burgoyne of creative agency White Communications Group also shows us why brand heritage should never be underestimated. We also look forward to some of the fantastic shows coming up, including IFE13, Pro2Pac and Packaging innovations. I hope you all have a lovely read!
Rebecca Goodacre, Acting Editor
31ROBOTICS & AUTOMATION This month’s special feature examines some of the latest products innovations and trends in the sector
35 FROM THE CONSUMER
36PROMOTIONAL PRACTICES Dominic Watkins, senior associate at DWF law firm analyses if bigger offers are always better value
38 PRO2PAC PREVIEW
40FOOD WASTE Matt Parker from Zebra Technologies looks at how barcoding can help tackle food wastage
42 BRAND HERITAGE White Communications Group’s Nick Burgoyne talks packaging redesign
44 IFE13 PREVIEW 45 INNOVATION, INNOVATION 46 PRODUCT INNOVATIONS
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