YEAR END REVIEW Fuel Britannia
In a year full of special events and celebrations, Weetabix launched a special edition ‘Fuel Britannia’ pack, designed by Springetts Brand Design Consultants. Weetabix provides slow release energy, helping families to fuel their day, so the company had the idea of subverting the traditional British anthem ‘Rule Britannia’ to create the ‘Fuel Britannia’ logo. It shows the iconic brand’s confidence in its heritage that it was happy enough to replace the brand logo for this limited edition run from May to July 2012. Andy Black, managing director of Springetts, said, “The market is awash with brands lazily hijacking the Union Jack with no unique brand connection other than ‘Britishness’. We wanted to create more of a brand-centric connection for Weetabix. We built on the brand’s promise of ‘fuel your day’ and changed the logo to ‘Fuel Britannia’.” Bunting, so often a part of British celebrations was designed to run from one pack to the next for strong in-store theatre. This celebratory feel provided by the bunting
underlines the year of celebrations: the Olympics, the Queen’s Diamond Jubilee and also Weetabix’s own 80th anniversary! The Royal Warrant from the Queen, a symbol of the provenance and quality of the brand, was reintroduced on-pack. The bunting also appeared on Weetabix Chocolate and Weetabix Minis packs. Hannah Blackburn, Weetabix senior brand manager, said, “Weetabix is very proud of its British heritage, having produced the brand in Northamptonshire for 80 years. We think our Fuel Britannia packs will be a great way to boost this summer’s festive feeling for all the family, starting at the breakfast table.” For more information 02074867527, email
all@springnetts.co.uk or visit
www.springnetts.co.uk.
The new five a day
Following its considerable success with the Mini Coloured Cones in 2011, Pidy launched something even bigger and better at this year’s Food & Drink show. Imaginative new Veggie Cups have been developed for all those caters wishing to tick every box when it comes to customer satisfaction.
Fashioned like cups, but with petal- shaped edges, Veggie Cups canapé shells come in those delightful nursery colours normally associated with little macaroons from French patisseries. There are four varieites in the range all 3cm in diameter, all made from pâte à foncer, and 30 per cent of the ingredients come from pure vegetables. Veggie Cups are initially being sold in boxes of 96 pieces (2 x 48 pieces flow-packed). They can be ordered as a single variety or a mix of 4 x 24 pieces. Pidy later launched the second strand of this groundbreaking new canapé concept – Fruity Cups. Fabulous Fruity Cups have been developed for health-conscious customers with gourmet living in mind. Fashioned like fine pastry fruit baskets, this natural successor to Veggie Cups is a tantalising blend of low-fat dough and 30 per cent real fruit juice extract making it suitable as a one-bite dessert for stand up buffets, three-on-a-plate with cream for
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a sit down pud’ or simply as a sweetmeat on a saucer to accompany coffee. There are four varieties – Strawberry, Banana, Mixed Berries and Orange –containing no artificial colours or E-numbers. “It’s good to see our plans bearing fruit,” says GM of Pidy UK, Robert Whittle.
Feeling fruity
The secret is out – Pidy has finally launched the second strand of its groundbreaking new canapé concept – Fruity Cups. Fabulous Fruity Cups have been developed for health- conscious customers with gourmet living in mind. Fashioned like fine pastry fruit baskets, this natural successor to Veggie Cups is a tantalising blend of low-fat dough and 30 per cent real fruit juice extract making it suitable as a one-bite dessert for stand
up buffets, three-on-a-plate with cream for a sit down pud’ or simply as a sweetmeat on a saucer to accompany coffee. There are four varieties – Strawberry, Banana, Mixed Berries and Orange –containing no artificial colours or E-numbers. “It’s good to see our plans bearing fruit,” says GM of Pidy UK, Robert Whittle. For more information visit
www.pidy.com.
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