LAUNCH GALLERY KEEPING COOL
The iconic brand Mr. Freeze is now available in multipack form, for consumer purchase to take home and freeze. A larger pack containing 20 x 45ml freezepops has an RSP of £1.69 and the new smaller product size of 30 x 20ml, has an RSP of £1.49. Both packs include a mix of the five Mr Freeze flavours; cola, orange, raspberry, strawberry and lemonade - all made using natural colours. Richard Cooke, Brand Owner of Mr Freeze, said: “We are delighted to see Mr. Freeze more widely available to consumers. This well known and well loved brand has historically only been available in larger sized freezepops, sold as an impulse purchase within Convenience."
EASY, BREEZEY MILK
Blue Diamond Almond Breeze® almond milk, the leading almond milk brand in the USA, is launching the largest TV and press advertising campaign for almond milk in the UK. It marks the start of a £3 million investment in the brand and the largest spend against the almond milk category to date. They will be emphasis- ing the health benefits of Almond Breeze® - half the calories of skimmed milk and soya, and low saturated fat. It also com- municates the brand’s dual proposition; that living a healthy lifestyle “is a Breeze” and, thanks to Almond Breeze®, “Goodness is Now Gorgeous”.
CEREALLY GOOD
For those mornings where there just isn't time for a bowl of cereal, Weetabix haves launched their breakfast biscuits, so consumers can still have their daily dose of wholegrain fuel. The crunchy biscuits, are even baked in the distinctive Weetabix lozenge shape and each serving of four biscuits provides all the fibre, vitamins and minerals of two Weetabix, so those in a rush never have to feel like they're missing out on their morning cereal. They are available in three flavours; milk and cereal, apple with a hint of cinnamon as well as fruit and fibre.
BEYOND BLEACHING
Jeyes is reinventing the science of bleach, with the launch of two innova- tive premium toilet cleaning products. Expanding on their existing Parozone range of bleaches, Parozone Plus comes in two variants; Parozone Bleach Plus Anti Limescale and Parozone Bleach Plus Stain Remover. Jeyes hopes the new products will cater to consumer demands for bleach products which do more than just kill germs, by offering advanced multi-purpose cleaning solutions.
FMCGNews.co.uk | FMCG News | 11
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52