INDUSTRY NEWS Pages of
possibilities Denny Bros Ltd is a specialist, innovative, independent and accredited printers based in the heart of East Anglia. Best known for their flagship brand, Fix-a- Form® multi-page labels, they have grown from humble beginnings in 1945 to be an internationally renowned, multi- million pound company. Thanks to the invention of the multi-page label in the late 1970’s, they have partnered with some of the biggest brands in the world to provide a solution for communicating product information directly on to almost any packaged item. Their multi- page labels are used extensively in the food and drink industry. The supermarket environment is increasingly competitive and on- shelf presence is key to creating sales. With the rising costs of getting POS material into shops and food outlets, it has become critical to build a culture around the brand on shelf with on-pack ideas. The multi-page label concept, Fix-a-Form, is designed to make these impulse decisions
happen. The multi-page labels are also used by brand-owners to supply additional information or run on-pack promotions. The labels provide the benefit of quick access to information, and there is almost unlimited space to deliver vital competition T&C’s or drive consumers to websites or social media pages. You can also include
The problem with packaging A new study carried out on behalf of packaging solutions specialists
Payne, has identified some of the key consumer packaging complaints. Of more than 500 consumers who took part in the study, 85 per cent said they had experienced some frustration with packs, with 49 per cent of those citing food packaging as the cause of this frustration. A theme that continued throughout the study was frustration in opening with 32 per cent highlighting “difficult to open, tear or rip easily” as a major complaint. Of the people who said they were frustrated with packaging, 29 per cent cited clamshell packs as the packaging format that caused the most frustration. The full results were revealed at the EU Packaging Summit in Berlin, where Payne’s managing director, Martin Dallas unveiled their new Packaging Resolved market positioning, which focuses on the company’s ability to provide solutions in four key areas that deliver effective packaging – opening, closing, informing and protecting. For further information please telephone 0115 975 9000 or visit
www.payne-worldwide.com
brand benefits, cross-promotional selling and money off coupons. These custom-built, on-pack marketing devices can also boost sales uplifts, some reported to be as much as 25%. They also work in synergy with the host-pack eliminating the need for major artwork changes to the original packaging, which can be costly,
and time consuming. Fix-a-Forms are multiple pages of possibilities. For further information please telephone 01284 701381 or email
fix-a-form@dennybros.com
Convenient packing
LINPAC Packaging is set to launch a complete new range of products for the chilled retail prepared and
convenience sector. The launch of LINPAC Packaging’s Freshware range will be the first to come out of its new Freshform division and marks the company’s entry into a new market for the first time. The move into chilled retail convenience will
complement their existing operations within the meat, fish and poultry, bakery, fresh produce and foodservice sectors. LINPAC Packaging’s Freshware range will comprise of packaging for prepared fruit and salads, dips, sandwich fillers, fresh pasta, pizza, prepared vegetables (e.g. stir-fry), chilled bakery, cooked meats and prepared fish. A series of product launches are set to take place during the coming year, including interlocking containers in various sizes which allow consumers to pick and mix different food items to create their perfect meal. The solution is ideal for combining salads, pastas, cooked meats or fish, toppings and sauces. The style is also suitable for creating a complete starter, main and dessert combination. For further information please telephone 01977 692111, or email
info@linpacpackaging.com visit
www.linpacpackaging.com
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