NEWS
‘Show-And- Tell’ Video Success
The runaway success of Golden Coast’s series of informative videos, ‘Andy’s Answers’, has reached another milestone with their 30,000th YouTube hit. Conceived and presented by Golden Coast’s in-house engineer, Andy James, these short tutorials were created in response to the regular questioning he received from customers. By actually showing how to carry out each procedure, rather than leaving people to depend on written instructions, he felt he could make everything much clearer – and he has been proved right. As a leading independent distributor of wet leisure products to the trade, provision of advice to those who install and maintain the equipment is something that Golden Coast is very keen to support. So far it has uploaded
40 HD videos, which can be accessed via
http://goldenc.co/ resources/andys-answers, and there are many others still in preparation. “We started with the questions we were asked most often,” says Golden Coast’s Managing Director Jamie Adams, “and then we have continued to add others as new issues have arisen. On our website we specifically ask visitors to let us know if there is any other topic they would like us to cover.” The videos tackle any
mechanical, electrical or general maintenance task involved in the installation and servicing of pool, spa and sauna equipment. To give an idea of the range, popular subjects have included changing a shaft seal on a swimming pool pump, maintaining a steam generator, fitting an LED pool light, using leak detection dye and cleaning a hot tub’s pipework. Andy’s relaxed presentation style and his ability to explain issues clearly – with humour where appropriate – are not his only qualifications for the job, as he also has over 40 years of experience in the electro-mechanical trade. Golden Coast advises its trade customers to subscribe to the video feed, or just check the site regularly, to keep up to date with Andy’s latest expert advice.
Golden Coast 01271 378100
www.goldenc.co
Expand Your Horizons In 2013
If you can sell pools, you can sell saunas. This is one of the key messages to pool companies from Golden Coast, which has put together a whole package of resources to help their businesses grow. “Our motivation is quite simple,” says Golden Coast’s Managing Director Jamie Adams. “The success of Golden Coast depends on the success of our customers – so we need to do everything we possibly can to make them prosper.” In particular, Golden Coast is encouraging them to expand into the sauna market as the skills, equipment and facilities needed to sell, install and maintain saunas are very similar to those needed for pools and hot tubs. What’s more, there is a huge overlap in the customer base. In other words, the most obvious buyers of saunas are the pool
16 February 2013 SPN
companies’ existing customers. Golden Coast knows a thing or two about the sauna business, having enjoyed a 30-year relationship with Swedish company Tylö – one of the most prestigious names in the sauna industry. Tylö’s reputation for reliability and quality, together with Golden Coast’s advice and support, should give businesses working with them an immediate head start.
A very convincing case for this business opportunity is given in a free e-book, downloadable from the Golden Coast website. The figures speak for themselves. Adams explains: “Sauna business in this country has been is increasing by 10% per annum over the last decade. A company with its own showroom, working as an authorised Tylö dealer and using the
recommended SRP, will make a gross profit of 40% on each sauna sale – and customers will expect to pay between £2,500 and £25,000 a time.” As well as explaining why expansion into the sauna market is a good idea, the e-book also gives clear guidance on how to make a success of it. In another free e-book, again downloadable from the company’s website, Golden Coast gives businesses a step-by-step guide to increasing the effectiveness of their marketing. The same principles can be applied to pools, saunas and any other product or service. Avoiding marketing jargon, this comprehensive ‘how to’ guide is presented clearly and directly to companies working in the wet leisure industry.
www.swimmingpoolnews.co.uk
Olympic’ Mark At Magnet Leisure Centre
Hippo’s latest speed flume slide has been installed at Magnet Leisure Centre in Maidenhead, where record visitor numbers have been recorded and consistent high attendance figures are being celebrated. The 28 metre flume adds to the excitement already provided at the centre with a water factory and toddler splash zone previously installed by Hippo. The flume has been fitted with an aquacatch to allow children a safe exit whilst enjoying as much splash and spray as possible.
Named ‘The Olympian’ the slide is decorated with bright and vibrant coloured stripes on the exterior and gives children a multi coloured light effect when travelling through the flume. The flume is designed to accommodate a high throughput of children. This thrill seeking ride with a steep drop to the aquacatch is not only popular with children but also adults! Hippo are able to offer a fantastic range of flume slides which can be customised to suit most pools and accommodate a range of budgets.
Hippo Leisure Products 01752 771740
www.hippoleisure.com
Speed Slide at Magnet Leisure Centre
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