duce events utilizing Baker’s trade show experience of producing and managing various shows. The partnership has includ- ed sponsorship, selling exhibitor spots and managing the exhibitors on event days.
Baker offers a few tips for attendees to get the most value out of their time at a show. “Make a mental list of what your intentions are before you come. Research in advance about the event, and which exhibitors will be there. Many shows have online databas- es indicating who will be exhibiting, and you may even be able to make appoint- ments in advance. Some shows even have apps for finding your way through an event. For larger shows, plan your route, and while being open to seeing new things, make your time count.”
Above all, Baker suggests to plan, plan, plan - whether you are an exhibitor or an attendee.
Greg Edevane, director of sales and market- ing for the Chester County CVB, has had valuable experience in organizing trade shows, highlighted by the Chester County Showcase, an annual show catered to event planners.
“We work with Mid-Atlantic Events Magazine to highlight Chester County as a meeting and events destination to the plan- ning community,” says Edevane. “We invite our members to participate and offer options, setting it up as a trade show. We also do a fashion show where the planners act as models, working with Philadelphia Premium Outlets who provides the fash- ions. It’s a fun networking type of event. Then afterward, they can meet with each of the off-site venues to find out what we have available in Chester County.”
Edevane believes that there are many keys to putting on a successful show, with com- munication and understanding of the mar- ket being central. “You need a clear under- standing of what you’re selling and what they’re buying. You need to have the proper audience and proper suppliers for a suc- cessful show. If you present it in such a way that we are a destination and we have meet- ings and events and products, and create a fun environment, it will work. The attendees will be coming after work, so you need to
According to Patti Gallagher, president of Main Line Expo, the number one tip in creating a successful show that works for both exhibitors and attendees
is proper planning.
WE HAVE THE BEST DRESSED BOOTHS INTOWN!
TRADE SHOWS, TRADE SHOW MANAGEMENT,
SPECIAL EVENTS, CONFERENCES AND CONVENTIONS COVERING DELAWARE, NEW JERSEY AND PENNSYLVANIA
Main Line Expo 610-265-6200 Mid-Atlantic EVENTS Magazine 37
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100